December 4th, 2008
Posted by Erin Sun
September 29th, 2008
Posted by Erin Sun
Clothing company I Will Not Lose, LLC filed a copyright infringement lawsuit against rapper and producer Jay Z over a slogan used in his 2007 Rocawear ad campaign.

According to I Will Not Lose, LLC CEO Reggie Tucker, the Rocawear spokespersons like Chris Brown and Ciara used the company’s slogan “I will not lose” during the Rocawear campaign launched last year.
The campaign used the slogan without permission, he added.
According to the source, Jay-Z sold the rights to his Rocawear fashion firm to Iconix Brand Group in March 2007, but is believed to still oversee the product development, licensing, and marketing.
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August 26th, 2008
Posted by Erin Sun
Snoop Dogg can now add his own fashion line.

Following hot on the heels of successful rap icons turned fashion designers like 50 cent, Nelly, Jay Z and Damon Dash, Eminem and Diddy, Snoop Dogg just launched his own fashion label, Rich & Infamous, which he will promote through his E! reality show Father Hood and hip hop music. He will even be producing his own fashion shows, which he will host, during his upcoming world tour.
Snoop is teaming with Robert Thorne, the CEO of the management firm Robert Thorne Co., who helped build Mary-Kate & Ashley Olsen’s billion-dollar business with clothing and licensed merchandise.
The Rich & Infamous streetwear line will made at men between 18 and 35 and was developed in combination with brand manager the Robert Thorne Co., licensing firm IMG World and design house Industry Concepts, the show business trade newspaper Variety reported Monday.
The Rich & Infamous brand is sculpted from Snoop Dogg’s trend-savvy classic vision,” Robert Thorne, CEO of the Robert Thorne Co. brand management firm told Variety…
For Snoop Dogg, the name represents “a fraternity of sorts — from presidents to gangsters — who’ve been able to endure the burden of gaining wealth at any cost. Garnering equal parts admiration and disdain, these men savor the fruits and relish the spotlight,” Thorne said.
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