our style guides and advices

January 23rd, 2010
Posted by Veronica Valter

Jessica Simpson is working on a denim line. The singer, actress and fashion designer is going to launch a range of soon to help girls’ butts “look good”.

Jessica Simpson

The 29-year-old knows how essential it is to have a well-fitting pair of especially if are your favorite item in the wardrobe.

She said:

Because I live in denim, the fit was the most important. A girl’s booty needs to look good. I was inspired to create a great denim line that complements the entire Jessica Simpson lifestyle brand – a jean that becomes a girl’s best friend, that everyday go-to pair.”

Jessica who has had a public battle with excess pounds knows everyone needs tricks to look slimmer and denim often help to achieve the necessary effect.

The girl who has to work hard on her figure did her best to inform people about the difficulty of maintaining a stick-thin figure. She has recently filmed a documentary named ‘The Price of Beauty‘.

She commented:

I haven’t always had an inner confidence and I haven’t always looked at my reflection and loved it. There’s always something I’ve wanted to fix because there’s always somebody that looks better. And that’s what we always try to compare ourselves to.”

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January 13th, 2010
Posted by Veronica Valter

isn’t a very good actress but the fact she is beautiful and sexy is undeniable. And this is probably one of the reasons why she was invited to front and Ad Campaigns for Spring-Summer 2010.

megan fox armani underwear jeans spring summer 2010 4

We’ve been waiting for long, and now finally there is a chance to see her, gorgeous Megan, in Armani creations.

The Transformers star looks incredibly hot as she poses in pretty lingerie, skimpy mini skirts, trendy and tight shirts.

megan fox armani underwear jeans spring summer 2010 5

The images that excite so many men all over the globe are to be featured on signature billboards in major cities such as New York, Los Angeles, London, Milan, Rome, Paris and Tokyo.

The advertising campaigns were shot on location in Los Angeles by acclaimed photographers Mert Alas and Marcus Piggott.

megan fox armani underwear jeans spring summer 2010 6

Explaining why Megan was chosen to represent the label designer Giorgio Armani said:

Megan is young and sexy and has a lot of spirit. and Armani are all about a youthful attitude making her the perfect choice for the collections.”

megan fox armani underwear jeans spring summer 2010 2

Enjoy more pictures of Megan…

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January 12th, 2010
Posted by Veronica Valter

is super-hot and have tried to use her appeal to promote the new line of their whitewashed .

eva mendes calvin klein jeans ss 2010 2

The for Spring-Summer 2010 looks very much similar to those which were popular when Cindy Crawford was at the top of her career – sexy woman+handsome man, oily bodies and designer clothing.

Eva and Jamie Dornan do make a good picture but why so much oil and dirt?

eva mendes calvin klein jeans ss 2010 4

The new line includes denim items for both men and women and feature a more contoured, shape enhancing fit which is now offered in clean, translucent washes.
Photography: Steven Klein.

eva mendes calvin klein jeans ss 2010 1

See more…

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December 23rd, 2009
Posted by Veronica Valter

The legendary British designer is teaming up with Lee to launch a denim line aptly named The Anglomania and Lee collection.

vivienne westwood

The collection is going to be chic and extraordinary as Dame herself and will include superskinny , microshorts and bondage in a range of washes from indigo denim to metallic gold- and copper-coloured denim.

Carlo D’Amario, the managing director of understands the importance of collaboration with Lee.

He told WWD:

It is very important for us to work with a denim brand like Lee with such a strong heritage.”

The collection will retail from $128 to $320 through boutiques and selected stores.

The renowned fashion designer is delighted with the results of her wallpaper collaboration with Cole and Sons, which features iconic prints and patterns she has used in her clothing creations.

She said:

It is good when my ideas get carried over into other artistic media. This collection is a perfect opportunity to be able to work with a heritage company like Cole & Son and to see my ideas from fashion translated into the world of interiors and wallpaper.”

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November 30th, 2009
Posted by Veronica Valter

Victoria Beckham is very persistent. When her denim collection was dropped from some high-end retailers earlier this year she wasn’t much upset. And you know why? Because she must have already had new sketches for another denim line, but under a different name. This time she decided to call it simply Victoria Beckham Denim instead of dVb as it had been named before.

victoria beckham

The new designs are said to be “sharper and sleeker,” as well as “sexier”. The line will include super-slim cigarette pants in both traditional washes and light pastel hues, funky , slouchy boyfriend , roughed up denim jackets and vests and even crotch-skimming cut-offs. Lots of zipper details are also expected.

victoria beckham denim 1

The 35-year-old designer hopes this collection will become much more popular than the previous one. And probably her hopes are inspired by the success her dress line has. As you might remember her dresses have been spotted on Elle Macpherson, Eva Longoria, Blake Lively and Drew Barrymore.

victoria beckham denim 2

The only thing that makes me doubtful about the sales of the upcoming denim is the price – it stats at $235. The line will be launched in Spring 2010.

victoria beckham denim 3

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July 29th, 2009
Posted by Erin Sun

The youngest daughter of Jerry Hall and Mick Jagger is a new face of US brand of LA-based.

She follows older sister Elizabeth Jagger into the fashion and model business.

For , 17, it’s the first ad campaign in her life. Her ad was shot by Mario Sorrenti in London and these photos are a part of the ad campaign.

She poses in bleached and ripped in a seedy chic room, loungingly on a carpet in lace-back or wearing denim-cutoffs while posing on a pillow with a Union Jack.

Know more …

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July 23rd, 2009
Posted by Erin Sun

Levi’s Vintage collection for fall/winter 2009-2010 is inspired by American jailhouses during the 1920’s to 50’s.. What the strange assosiation of designers!

Prison styles are very simple – basic , shirts, rolled up-hats, oversize in wool, boots.

The Inside/Out line shows the history, experiences, efforts of serving time. Black and white stripes, orange jumpsuits, and next denim was the preferred material for stand-offish life.

With the theme of Inside/Out for Autumn/Winter 2009-2010, Levi’s clear ups the feelingless, arduous life of the sentence.

See more …

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July 3rd, 2009
Posted by Veronica Valter

says he likes women wearing feminine clothes.

The women in Los Angeles dress like boys. Here in London, you see a lot more of that tailored, sharp look that New York women have.”

Trace Ayala, his design partner, added:

He’s right. British girls dress pretty sharp – in America people tend to wear their clothes looser.”

The ‘SexyBack’ singer, whose new collection was launched in London store Selfridges on June 29th, says he prefers a smarter look and doesn’t like it when ladies wear loose, casual clothing.

Besides, he reveals he dislikes an unnatural look:

Spray tans are the worst and women in velour trousers.”

Know more…

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June 15th, 2009
Posted by Veronica Valter

Georgia Jagger, daughter of Mick Jagger and Jerry Hall, is not an ordinary child. She follows her parents’ steps and wants to be famous. And she will certainly be!

The 17-year-old girl decided to become a model as well as her mother and elder sister Jade. She has already been signed up to appear in a high profile for Hudson .

The photo shoot took place in London this weekend and soon we all will see Georgia as the face of the label’s autumn/winter 2009 collection.

Despite the fact Georgia’s height is just 5ft7 she is to be a success as nature favored her with her mother’s fantastic figure and her father’s pouting lips.

I’m sure this isn’t the girl’s last achievement!

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June 15th, 2009
Posted by Veronica Valter

Everyone knows that clothes are significant when you want to make the first impression. This doesn’t mean you can become more intelligent or talented if you wear good appropriate clothing but no one would ever argue on the fact that being overdressed is better than being underdressed. Just remember job interview situations when interviewers know whether they are going to hire you or not even before you open your mouth.

Man’s wardrobe should be as carefully and meticulously selected as the woman’s one. If it is perfect your business can work much better (but don’t rely on clothes only, do work a lot!!!!).

What I like about menswear is that the styles don’t change every season and you don’t need to rush for the last fashion innovations. You can buy something with the confidence of knowing that it’s going to be stylish a number of years and serve you well.

Don’t get hurt, but I am sure that very few men have good fashion judgment. So, to make a smart investment, I believe every man should have a clothing advisor. Traditionally, this person was a tailor, but now we call them clothiers.

To be able to work on a man’s wardrobe, the clothier has to understand his lifestyle, his budget and the way the man wants to express himself. You might not have enough finances to buy everything you need at once, but your advisor will help you to prioritize.

The questions below are the ones the clothier will ask you: What kind of situations do you find yourself in? Do you like trends or prefer a more classic look? Do you like to stand out or stay subtle? Answer them sincerely and your wardrobe will soon transform hugely!

What to wear when you feel unsure of what to wear

There are often situations when you may feel unsure of the garments you need to wear. The best choice is a . It shows respect and can never look too pretentiously if you chose severe accessories. The business has been with us for over 100 years and always worked. Any woman will tell you that a man looks powerful, authoritative and sexy in a .

Avoid buying the same color suits over and over again. To look interesting you need variety. You may own few suits, but if they are of different colors you can look fresh every day of the week.

Read more…

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