The new ad campaign features Hollywood’s hottest young stars: 90210’s AnnaLynne McCord, Sophia Bush, singer Solange Knowles, Joel Madden, The Hills player Brody Jenner and Disney star Cody Linley.

AnnaLynne McCord stated,

“Op is all about having fun. The cast is now great friends and we had a lot of fun shooting this campaign and showing off what’s going to be in style for back to school.”

Brody Jenner said,

The Op clothes are so cool. This is what I wear on an everyday basis in Malibu. I also enjoyed the Op bus; it has lots of old school Op decorations. I wish I had this bus in high school!”

Celebrities got to pose on a custom OP bus, designed by West Coast Customs, that has what you want – from a performance stage on the roof to recycled cork floors to a built-in gaming system.

The photographer Larry Bartholomew, who is known for his candid lifestyle shots, made terrific photoshoot at University High School in Los Angeles.

Dari Marder, Chief Marketing Officer, Iconix Brand Group, Inc., commented,

It’s back to campus for our Op celebs and they are all decked out in the hottest Op fall essentials. The creative centered around iconic campus moments such as homecoming and the Op cast had a great time reliving their campus experiences on set.”

The Op celebrities are wearing the fall and holiday Op lines in the ad campaign, which are exclusively available at Walmart in the US, Canada and Mexico.

Also the celebrities will host an Op party in Los Angeles in July and make personal appearances on behalf of the Op.

• Fashion school ad
• joel madden young
• opencampuss
• sophia bush drunk partying

Designer Stefano Gabbana told,

This is a strategic opening for the group on a global scale. Locating a D&G store in a very important street both for its positioning and visibility allows us to speak directly to our public.”

Rachel Bilson hosted the opening of store. She wore glitters in a navy D&G sequin blazer, white top and jeans, toted around Jimmy Choo’s yellow “Zulu” clutch.

She looked tasteless. She mixed differents styles and her view wasn’t nice.

Uniting a army of other popular people desirous for their first look at the new store, actress Nikki Reed, 20, was posing and smiling for everyone.

The Twilight babe was sporting a classic black plunging neckline sleeveless gown combined with a pair of black peep-toe heels and black toe nail polish.

90210 star Jessica Stroup smiled and was perfect in her brown long gown.

It’s no wonder that daughter of famous Bruce Willis and Demi Moore, Rumer Willis looks so fresh and beautiful at Hollywood events. At the openning she was wearing a courage backless black and white printed D&G Spring 2009 halter-neck gown, which showed her ‘Be Present’ tattoo. Her red hair was so bright and magnificent!

It was strange that Paris Hilton was chatting away with her ex-boyfriend Benji Madden all night. As you know they split.

Paris was dressed in a black floral print dress, fishnet stockings and heels. I think she is better in bright or naturel colors.

Her sister Nicky Hilton wore a creamy nude bustier drop-waist ruffled short dress and open-toe shoes of the same color. As for me her gown looked like sleepwear.

The Simple Life star Nicole Richie and her Lifestyles of the Rich and Famous rocker boyfriend Joel Madden both were super-stylish D&G ensembles and hit the arrivals area for a bit of posing for the photographers before heading inside.

The Hills starlet and fashion designer Lauren Conrad looked nice in a sleeveless retro black minidress teamed with black opaque stockings and black heels.

Actress Gabrielle Union’s curve-hugging, ’70s-inspired D&G gown hits the right notes when paired with those black peep-toe pumps.

This is a fabulous D&G black velvet dress, and it looks perfect on Jennifer Morrison. But it looks usual and has no spices.

Actress Erika Christensen

Marley Shelton

Zoe Saldana

Sanaa Lathan

Gennifer Goodwin

According to reports, the new D&G boutique is 6,893-square-feet of shopping delight, carrying the brand’s full range of men’s and women’s clothes, lingerie, swimwear and accessories.

For anyone who buys goods from now until January 15th, 15% of all sales will go to the organization!

• paris hilton stockings
• erika christensen feet
• jennifer morrison legs
• jennifer morrison feet
• nikki reed dress
• nikki reed style
• Jennifer Morrison tattoo
• opaque stockings
• zoe saldana feet
• erika christensen

Joel Madden and his brother Benji were the faces of footwear collection for K-DCMA Collective.

The presentation of new line was on Saturday, December 13 at the DCMA Flagship Store.

Joel Madden came with Nicole Richie.

It’s an 11-shoe raw with their trade name brass knuckles, DCMA name and many of skulls.

The K-DCMA Collection consists of two styles in several colors and graphic options for both men and women.

There are seven mens shoes (5 skimmers, 2 zedlers) and four womens (skimmers).

The prices range from $60-$70.

Joel told E!,

We have some of the best graffiti artists in the world. We have all sorts of people who have been involved in helping design for our company. It’s more of a collaborative, collective effort.”

Everything’s at a good price point where everybody can afford it,” Madden proudly adds. “Kids can actually afford the stuff and enjoy it.”

• dcma
• dcma collective
• footwear
• best graffiti in the world
• joel madden december 2011
• joel wearing dcma knuckles
• k dcma SHOES
• k swiss adelen
• k-dcma mens skimmer - knuckles up
• k-dcma zedler - true black