December 15th, 2008
Posted by Erin Sun
Iconic shoes and sports wear brand, K-Swiss has teamed up with DCMA Collective to make the first ever K-DCMA footwear collection.
Joel Madden and his brother Benji were the faces of footwear collection for K-DCMA Collective.
The presentation of new line was on Saturday, December 13 at the DCMA Flagship Store.
Joel Madden came with Nicole Richie.
More K-DCMA Collective Footwear
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November 26th, 2008
Posted by Erin Sun
The Gossip Girl actress Leighton Meester is posing for the shoe company Reebok.
The young beauty, 22, is shilling for the shoe company’s retro ’80s line of sneakers in the upcoming print ads.
Leighton just shot an ad November 17 in NYC for Reebok.
Leighton, who plays the “Blair Waldorf” on Gossip Girl, verbatim follows in 21-year-old co-star Ed Westwick’s track. He is a face for K-Swiss new line of stark white shoes.
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November 15th, 2008
Posted by Erin Sun
Gossip Girl’s bad boy Ed Westwick is a new face of American footwear company K-Swiss, reports E!.
British actor, 21, is a spokenmodel of K-Swiss’ iconic Classic shoe in the advert campaign, which will be launched globally in February 2009 and will debute in the March issues of fashion magazines.
The new ad will show him holding tennis balls, rackets and guitars.
It’s going to be very Brit cool, blending tennis and music,” a source tells E!’s Marc Malkin.
The campaign is named Pure Classics and was shot by Zach Gold at Spashlight Studios on Wednesday, November 5th in New York City.
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