our style guides and advices

January 15th, 2010
Posted by Veronica Valter

Gorgeous redhead Karen Elson is the new face of St.John. The model has replaced Angelina Jolie on the position and seems to be reviving interest to the brand.

Karen Elson StJohn Spring Summer 2010 Ad Campaign 9

Karen looks chic and glamorous wearing perfect outfits. Most of the garments come in black color which plays a great contrast with her extremely white skin and red hair.

Karen Elson StJohn Spring Summer 2010 Ad Campaign 4

I love the black gown with a low neck. It looks fabulous!

Karen Elson StJohn Spring Summer 2010 Ad Campaign 2

See more…

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January 12th, 2010
Posted by Veronica Valter

does not represent St. John brand any more because her image is too strong for them.

angelina jolie

The actress, who is considered one of the world’s most beautiful women, was dropped as the face of the brand and replaced by . It was said Jolie ‘overshadowed’ the brand.

The label’s chief executive officer Glenn McMahon told WWD:

Angelina overshadowed the brand. We wanted to make a clean break from actresses and steer away from blondes and cleanse the palette.”

No more blondes or actresses but red-heads and models – welcome! Red-headed model was invited to represent the Spring/Summer 2010 range.

McMahon explained:

We needed to show a modern point of view of St. John. We have evolved.”

And Karen was named the “epitome” of St. John.

He said:

Karen is the epitome of the modern day woman…the St. John woman… strong, confident, sensual and approachable with effortless glamour.”

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May 25th, 2009
Posted by Erin Sun

’s Cruise 2010 catwalk show was presented at Venice and now the new ad campaign has been revealed.

The HQ photoshoot was made by popular designer and featuring models Karen Elson and .

The theme of this shoot is the woman in the dark. The models pose in a dark antique hotel room with rich bordeaux bedsheets and curtains. All collection is inspired by the old fashion and glamour.

More pics from Chanel Collection

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April 20th, 2009
Posted by Erin Sun

The Call of the Sirens… Babes in the wood is a new Agent Provocateur’s and swimwear advertisment.

to see Agent Provocateur’s swimwear collection click here >>

This Spring, the call of the Sirens proves too powerful to resist. The scene is one of chaos and mayhem but above all there is vibrance, colour, beauty and dreams of naughtiness.

The Call of the Sirens, it is the step of a bright concoction of flirty 1970s styles, revamped tartan, toile de Jouy prints and some very sexual swimsuits.

Semi-naked super model Karen Elson is flame-haired and posing provocative.

She is wearing a broderie anglaise and tartan underwear set and ribbed white garters, conquers a knight who lies submissive on the floor.

The photoshoot is easil tastefully misty, with an old styles, and at the same time it is fresh and modern.

For Joe Corre, son of the designer Vivienne Westwood and co-founder of the brand with his then-wife Serena Rees, explains the decision to return to the classic format of a poster.

More sexy pics

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April 13th, 2009
Posted by Erin Sun

Nine models are featured in the issue of Vogue May 2009. Three of them are on the covers, while others are on the inlay of the magazine.

The main theme of the mag is “the real lifes of models” and “The faces of the moment”

The fashion models are the sparckles in world of fashion. They are like snowflakes – come and thaw

The new cover is amazing! So natural and fresh. Every model looks fantastic.

Vogue features , , on the front cover, , Isabeli Fontant, , Lara Stone. , and Raquel Zimmermann in the pull-out by Steven Meisel.

Lara Stone, and are wearing the final 3 Rodarte Spring/Summer 2009 gowns.

Editorial & Article Review

Read Editorial & Article Review

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  • Chloe: The models in the third photo look completely normal to me, actually–not at all like they need to lose...
  • Sarah: I love the neutral shades – they don’t look good on everyone, but when they DO work, they are so...
  • ioana: Ok, so my favourites are cardinal purple and coral. Well, especially coral, and I think it suits me....
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