Despite the fact Nicole Scherzinger has problems in her private life she is definitely very successful in her career. A former Pussycat Dolls star and an X Factor judge of the moment Nicole has also been introduced to modeling. She is the new London Fog face replacing Mad Men actress Christina Hendricks at the position.

Nicole Scherzinger has already posed for London Fog Fall/ Winter 2011/ 2012 campaign. On one of the images the singer shows of her endless slender legs wearing a black fur-trimmed trenchcoat and a pair of nude shoes. She carries a luxurious ostrich-leather handbag to finish her look. On other pictures from London Fog Fall Winter 2011/ 2012 campaign Nicole Scherzinger strikes poses in two more coats.

Nicole Scherzinger, who followed in the footsteps of Gisele Bundchen (Read Gisele Bundchen’s bio) and Eva Longoria, said she was very happy to be able to represent the U.S. outwear brand. She also added she was a huge fan of it.

She said:

I love trenchcoats and London Fog coats are timeless.”

Dari Marder, chief marketing officer at Iconix Brand Group, which owns London Fog, explained why they decided to replace Christina Hendricks after only one season of collaboration:

Christina Hendricks was fantastic for us, but she was more classic and tailored. Nicole is a little more modern and contemporary. She has a really fierce sense of style. With X Factor, this is her moment and it brings the brand to the forefront of the consumer’s mind.”

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London Fog is the world-known U.S. rainwear label that has been producing waterproof garments for over 87 years. To promote their Fall 2010 collection they invited Mad Men actress Christina Hendricks who seems to be the embodiment of beauty and femininity. The choice of the model for the campaign can be explained by the fact the brand has embraced the retro image this seaon. And who can do retro better than Christina Hendricks?

Christina Hendricks follows in the footsteps of Gisele Bundchen who was the face of London Fog last year but she definitely pictured a different image.

On the photographs Christina Hendricks looks perfect – so stylish, pretty and luxurious. Behind-the-scenes pictures show how her make-up and the beehive-style up-do were created.

Talking about the London Fog label Christina Hendricks mentions that trench coat is an iconic piece that is good for both men and women.

She said: ‘

The trench is such an iconic shape for men and women. It works for anyone – it worked in the 1960s and it works now.’

Commenting on the sexiest way to wear a trench coat Christina mentions that nothing under the coat is the best. Then she adds: ‘…but not if you want to walk out into the real world and not get arrested,’ she added.

Photography: Nino Munoz

See Christina Hendrick’s fashion style

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And now the pragnant model is replaced by actress Eva Longoria Parker and her husband, NBA San Antonio Spurs champion, Tony Parker.

They pose for London Fog’s holiday marketing campaign.

the new ad campaign will debut in Desember issues of fashion magazines: Elle, Vogue, Marie Claire and others, also the ads will be presented online.

the couple were chosen for advertising because they summarize and symbolize the romantic, current and lofty lifestyle of London Fog.

The ad was worked out by the Iconix in-house marketing team and shot by photographer Nino Munoz at Milk Studios in Los Angeles.

Eva Longoria Parker said,

“It was fun to work together. London Fog is always classy and beautiful and we knew we were in good hands for the campaign. The coats and bags were gorgeous; I am a huge fan of trench coats and all the London Fog trenches were amazing.”

Chief Marketing Officer of London Fog, Dari Marder, said,

“Eva and Tony are a gorgeous couple and look stunning in the campaign. We are honored that they selected London Fog for their first fashion campaign together. They were so loving and affectionate with each other and the shots beautifully capture these intimate moments on set.”

London Fog collection includes outerwear, bags, footwear, luggage, kid’s outerwear, cold weather accessories, eyeglasses and umbrellas.

The line’s prices range from $150.00-$350.00. Products are available at better stores such as Macy’s and online at www.londonfog.com.

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As always Gisele looks great bringing much to the brand’s advantage with her gorgeous body.

Although Gisele was photographed while pregnant, most of the shots have been retouched to respect her privacy during this wonderful and personal time in her life,” Dari Marder Chief Marketing Officer, London Fog revealed in a press release.
Nobody is sexier or more beautiful than Gisele Bundchen in nothing but a London Fog trench coat, even with her visible baby bump,” adds Marder.

Gisele’s London Fog photographs will debut in October in glossies, on billboards and online.

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