our style guides and advices

April 2nd, 2009
Posted by Erin Sun

I love Summer and hot weather. I love beach and sand. I love warm water in the sea and blue sky. So I want to go to the seaside!!!!

There are many different collections of for Summer 2009. We discussed Summer swimwear trends 2009 here >>

But I think it wil be more interesting to see different swimwear collections in detail.

Hot swimwear ideas for Summer 2009 were presented by “D’Amore by Marceau” at the Mercedes-Benz on October 14, 2008.

Laurent Planeix and Caroline D’Amore made what they call “glamour swimwear,” as clearnessed in their Spring 2009 line.

In the range you can see various patterns from zebra prints, and metallic polka dots to emitation of wet leather, shiny bronze snake skin pattern.

More sexy swimwear …

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November 21st, 2008
Posted by Erin Sun

Pussycat Dolls La Senza

The Pussycat Dolls:, , Kimberly Wyatt, Jessica Sutta, Melody Thornton and Ashley Roberts, launched their exclusive line “…Shhh” at in London on Tuesday afternoon (November 18) The line was unexpectedly a hit earlier this year when they presented collection at in March.

Pussycat Dolls La Senza

The collection, made up of , cami sets and burlesque-style corsets is designed to be perfect and sexy.

Pussycat Dolls La Senza boutique

More sexy lingerie by Pussycat Dolls

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October 21st, 2008
Posted by Erin Sun

With Samora’s collection the catwalk and hall looked like a sunny day in Paris at .

Samora Spring 2009 LA fashion week

The backdrop decorated with picture of the Eiffel tower and a bicycle on the runway that really did make you feel like you were in Paris!

Samora Spring 2009 LA fashion week

Samora’s spring 2009 line was heavily influenced by la vie francaise.

Samora Spring 2009 LA fashion week

High-waisted skirts and short jumpers, day dresses, and plenty of flounces and ruffles were pretty and ladylike, and organza overcoats channeled Audrey Hepburn.

The row also included white trousers and blouses, with some rumpled in black and paired up with a layered mint green skirt that looked admirable together, and sheer robes.

Samora Spring 2009 LA fashion week

Favorites included a white dress with pockets that had a sheer rectangle over the chest making it not your customary bridle, and a floral dress that had ruffles and a v neck hemline as well as a bow that parceled around and cinched the waist.

Read more >>

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October 19th, 2008
Posted by Erin Sun

Show biz stars love visiting catwalk shows to check out the last fashion tendencies and pay visit to their favorite fashion designers. LA Fashion Week is no exception. One could see most popular actresses, actors and singers sitting in the first row of most fab catwalk shows.

Heidi Klum stylish Project Runway arbiter raved about while attending his fashion show on day four, October 15,  of L.A. Fashion Week.

Heidi Klum and Christian Audigier at \'Christian Audigier Presents American Lord\' Fashion Show

I love him! I think he’s really talented—doing , and doing ,” told Klum, who wore a Giambattista Valli top and Erin Fetherston skirt.

The German model was spotted tete-a-tete with fashion design icon at the Presents American Lord Spring 2009 show.

Klum was working it like a pro, athletic a rose-printed silk blouse with a black leather miniskirt and a black leather handbag.

Disney star was looking like a fashionista. Her look was nothing short of glamour. Hannaha Montana wore a sleeveless black blouse, slim fit black J Brand Jeans, animal print heels, and a bevy of vintage-style necklaces.

Miley Cyrus out at LA Fashion Week

It’s fun and has a lot of colors!” said

Young star wore Eco-Ganik to the line’s Spring 2009 and was looking beautiful in a brown halter-style top with slim-fit jeans and peep-toe heels at Mercedes-Benz LA Fashion Week October 15.

Selena Gomez at LA fashion week

The line is so comfortable—I honestly feel like I’m not wearing anything,” said Gomez, whose on-set practices are equally green: “On our set, we don’t use water bottles anymore and we recycle every single one of our scripts.”

The Wizards of Waverly Place star has just signed on to be the spokesperson for children’s charity UNICEF’s 2008 Trick-or-Treat campaign.

Amy Smart

Acrtess Amy Smart was at front row to support earth-friendly line on day three at L.A. Fashion Week. She was wearing a dress from the line. Green fashion has been a theme throughout L.A. Fashion Week.

Amy Smart at Mercedes-benz LA fashion week

I wear as much organic cotton, bamboo and any material that`s also sustainable for the planet,” said Smart.

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October 17th, 2008
Posted by Erin Sun

, by designer , presented new Spring 2009 collection at Mercedes Benz at Smashbox Studios on October 14th.

Viridis luxe by Hala Bahmet Spring 2009 LA fashion week

is committed to making beautiful, luxurious clothing using ethical, eco-friendly methods and materials. This line is all the way functional, feminine, and eco conscious.

Viridis luxe Hala Bahmet Spring 2009 LA fashion week

Despite the fact that often functional and eco consious do not equate to feminine and beautiful, was able to combine those. The materials used were hemp cashmere blends, hemp silk blends, and bamboo.

Viridis luxe Hala Bahmet Spring 2009 LA fashion week

Organic cotton tees and tanks and cashmere shrugs and draped tops comprised the laid back, casual feel to the collection. Each look evoked a completely effortless but put together feel, perfect for summer afternoons.

Viridis luxe Hala Bahmet Spring 2009 LA fashion week

’s line looks casual, but with touches of trends that almost make you forget how much hemp is involved. A lot of denim is used but being combined with a tie-neck blouse or something other which is on-trend the model looks adorable, comfy, sexy, and edgy at the same time.

Viridis luxe Hala Bahmet Spring 2009 LA fashion week

The spring palette we’re seeing at every Los Angeles Spring 09 show – melons, yellows, greens – is seen again in this collection in mostly solid pieces, some fun hibiscus-prints and a little basic black which will all become next spring’s wardrobe staples.

Viridis luxe Hala Bahmet Spring 2009 LA fashion week

The outfits were accessorized with thick chain linked necklaces, newsboy caps and umbrellas. Those hardware accessories gave ’s collection some street credibility.

Viridis luxe Hala Bahmet Spring 2009 LA fashion week

The line seems to be new and very special due to the combination of trendy items with casual ones. It is an ideal chice for those who dislike wearing classic but want to look elegant.

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October 17th, 2008
Posted by Erin Sun

The Hills star ’s secret ardor has always been fashion design.

Lauren Conrad Spring 2009 LA fashion week

Her fashion design career is getting stronger and stronger and Lauren, 22, has been seriously considering leaving MTV hit reality show. She told press,

It’s coming to a point where I love this show so much, but I’m ready to kind of walk away. I’ve been doing it for five years now. Five years on TV is a really, really long time.”

Lauren Conrad Spring 2009 LA fashion week

And on October 14 she looked perfect and assured at her Mercedes-Benz Spring 2009 show.

The fashion collection was awesome!

Lauren Conrad Spring 2009 LA fashion week

Read More >>

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October 15th, 2008
Posted by Veronica Valter

Designer presented his glamour collection at Mercedes Benz at Smashbox Studios on Sunday, October 12th.

Kevan Hall Spring 2009

Old Hollywood glamour and style shone wide in ’s spring collection, with gowns suitable for modern-day versions of Dietrich, Garbo, Crawford and Bacall.

Hall was showcasing the kinds of graceful custom-made and skilled outfits that make him a red-carpet favorite with the women of Hollywood.

Kevan Hall LA Fashion week spring 2009

Front row wonders at the fashion show included Rachel Griffiths, Garcelle Beauvais-Nilon and .

Hall’s collection encouraged by 1940’s prolific costumer Adrien Gilbert, looked to classic retro shapes and fabrics such as taffeta and chiffon in stark black and white or sultry blue and pink.

Kevan Hall LA Fashion week spring 2009

Gilbert Adrian designs in the ’30s and ’40s raised the style wattage of icons Greta Garbo and Joan Crawford.

One of the best looks were a backless yellow chiffon floral printed dress nipped in at the waist and accented by a variable train, plus a soft silk chiffon dress in aquamarine with jewels gathered at the neckline.

Kevan Hall LA Fashion week spring 2009

Several outfits drew acclaims and applauds from the crowd, including one made distinct by elegant waist-to-floor pleats and an ombre style, fading from white to baby blue.

Kevan Hall LA Fashion week spring 2009

Catwalks models sporting swept-back hair in unbound chignons wore slanted berets, and thick black belts composed feminine silhouettes stimulating memories of the working girls on AMC’s ’60s-set TV show “Mad Men.”

Kevan Hall LA Fashion week spring 2009

A strapless dress in plum covered with black lace had a fab fitted bodice, with a skirt plumped up by tulle.

wasn’t timid with colour, from tropical hues in row with trends this season to smooth navy and black. He also displayed total bead work. A strapless silver lamina gown glittered with tiny mirrors embedded in the top.

Kevan Hall LA Fashion week spring 2009

I was a little nervous about this show,” Hall said after receiving a standing ovation from his different fans, including actresses Rachel Griffiths, ,Tia Mowry, Gina Torres, Garcelle Beauvais-Nilon, Los Angeles mayor Antonio Villaraigosa, and Hall’s brother, actor-director Vondie Curtis-Hall. “It was a bit different for me, this show, because I changed up the feel of the show, and went more for a classic vibe.

Tia Mowry, Dana Delany and Rachel Griffiths atKevan Hall

Tia Mowry, and Rachel Griffiths at

Lucky for Los Angeles, Hall came back with a show worthy of his muses: Hollywood’s leading ladies, and the town itself.

Kevan Hall LA Fashion week spring 2009

I think you can always find a beautiful black dress,” Hall said, ” but I like taking those slinky silhouettes and doing them in hot colors, to really make them more modern. I’m really sensitive about the color choices that I make. I try to make them really flattering and warm, and that evoke a kind of emotion.”

Kevan Hall LA Fashion week spring 2009

This row continues in his tradition of designing elegant tailored gowns that fawn a woman’s body and set her immediately apart from the crowd.

Possibly that’s why Desperate Housewives star told afterward that she now knows “exactly what she’s going to wear during awards season.”

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