Rosie Huntington-Whiteley and Ryan Reynolds are the new faces for a British retailer Marks & Spencer.  Being criticized for targeting primarily younger customers the High Street chain decided to hire new faces for their Fall/Winter 2011 Autograph collection. The previous group of models included Twiggy, Dannii Minogue, V.V. Brown, Jade Jagger, Dannii Minogue, Myleene Klass, and Anna Beatriz-Barros. Mars & Spencer stated that Lisa Snowdon, Jamie Redknapp and Twiggy will however return for other advertising campaigns.

The new campaign was shot in St Pancras Grand, London by an award-winning photographer Greg Williams. Rosie Huntington-Whiteley and Ryan Reynolds are pictured together and apart on London street and the hotel wearing the outfits from new Autograph collection.

Marks & Spencer Executive Director Steve Sharp says of their new faces:

Rosie and Ryan are the perfect fit for Autograph – beautiful, exclusive and absolutely contemporary. /em>

On set, they worked together to deliver a mesmerising performance which allowed us to capture shots that literally sizzle with excitement and an air of mystery.

The collection includes men’s and women’s clothes for the cold season – jackets, trenches, coats, and jeans. Both Rosie Huntington-Whiteley and Ryan Reynolds expressed their thrill and pride of being associated with the brand as it holds memories for many people. Reynolds also said it gave him a “pang of nostalgia” as he remembers going to Marks & Spencer stores with family and friends.

Going into an M&S store with my family or friends always gives me a beautiful pang of nostalgia. The Autograph collection is a modern take on the classic style I love and feel most comfortable wearing. The pieces in this collection are lasting staples that’ll never go out of style,

said the Green Lantern actor.

What do you think about the new Marks & Spencer campaign starring Rosie Huntington-Whiteley and Ryan Reynolds?

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Selfridges have announced they no longer offer the Marina Rinaldi range, which includes sizes from 14 to 26. As a result, the largest size a woman can get now is 16, or 18 in some fashion lines, though those are scarce.

The retailer explains the decision stating that the ‘company does not believe larger lady customers, who often struggle to find clothes in their size, are good for its image’. This means that now plenty of women might be feeling hurt as they aren’t good for the image of Selfridges.

While Selfridges refuses to dress their larger customers other retailers seem to recognize modern people’s needs better. For example, in 2005 Topshop chiefs admitted the necesity to ‘inflate their sizes in order to cope with the fact that Britain’s young women are ‘blossoming’’. The same thing was done by Marks & Spencer.

The new policy of Selfridges immediately provoked huge discussions among ordinary people and fashion executives.

Cheryl Hughes, who runs plus size modelling agency Hughes Models, said:

Half the country need size 16 or bigger. It’s disgusting that Selfridges won’t sell them.’

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Women with bigger breasts now have to pay more for bras of their size. This is a complete nonsense to my mind.

And no other brands or producers make their clients pay more for something that costs the same amount of money.

Women are going to confront M&S boss Sir Stuart Rose for what they see as unfair discrimination against them.

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SATC designer and stylist Patricia Field, who has also laboured on the TV series Ugly Betty, The Devil Wears Prada, has signed up a £ 5 million deal with British label Marks & Spencer (M&S) to output a one-off fashion collection.

The new collection for Marks & Spencer by Patricia Field will be available from the last week of October.

It’s just amazing to be working with an iconic brand like Marks & Spencer,” New York-based Field, 65, said in a statement.

I wanted to get involved with a brand that understands women of all ages, and which would work closely with me to create a collection that was relevant to them.”

The line is comprised of outfits, shoes and accessories and as you would hope it is jam-packed full of scent and Manhattan chic.

Right: A gorgeous full-skirted trench coat lined with animal print satin. Features metallic rim buttons and a multistitch detail wide belt. Water resistant

Left: “The original blue dress was a long to-the-ground vintage 70s piece. I thought it would look more dramatic chopped into a mini so that the sleeves were longer than the dress. So I chopped it and Carrie wore it to a baby shower” Patricia Field

For bolder types there are sequins, most shocking in the form of a catsuit, more understated but still sexy professional wear for example, the high fashion skirt and slim, high waist, sleek trousers and many dresses.

Left: A show-stopping style in hot red. This look is ahead of the trends – asymmetric will be huge in 2009. The gorgeous red patent belt features snake buckle detailin.

Right: A fabulous flirty dress with frills and tiers. The sexy plunge neckline and high waistline slim and lengthen the body.

There is surely a dress for all tastes with Patricia Field giving us her distinguishing spin on styles: the babydoll, shift, tube, belted, ruffled and asymmetric,

- and all in bright, vivid colours: pinks, reds, blues, funky patterns (spots, stars, stripes) and unusual materieals: jacquard, devore.

Right :’The press loved this gorgeous devoré dress – it was featured as a key Patricia Field design during New York Fashion Week. Flattering, cute and flirty

‘This is a quintessential ‘Charlotte SATC’ dress – small on the top, full at the bottom. Here, I’ve put a tulle petticoat underneath it to really exaggerate the shape.” Patricia Field

Left: A strong and sexy look in a flattering wearable shape, this double belted dress is sure to make a statement. It’s made from ponte fabric – loved by the fashion cognoscenti for its clean modern look

All are classy, beaded linen shift dresses, jacquard dresses, trench dresses with leopard-print linings, and body-skimming toga-inspired dresses – all at available prices from $120 to $390.

The accessories are fab scarves and bags both flaunting Field’s New York inheritance and naturally, tapping into the Sex and the City connection.

Right: A body-conscious dress which stretches and fits every curve. The dress features satin and animal jacquard panels to bring out your wild side

Left: A bold, strong, sexy dress with a snake buckle belt. It drapes daringly low at the front and fits close to the body. This dress will get you noticed!

My first thought was that it was a very unlikely pairing, then I thought, ‘This is genius,’ because what Field did in Sex And The City was to make four different women identifiable through their clothes,” British Vogue executive fashion editor Calgary Avansino told British newspaper The Telegraph.

That theory of ‘every woman’ is sort of what Marks & Spencer stands for,” she added. And it’s a smart move for M&S too. After all, a celebrity name can help add cache to a brand.

How successful are such alliances? The answer is in the sales.

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