our style guides and advices

January 13th, 2010
Posted by Veronica Valter

is planning to launch a line of menswear which he will wear himself. The designer wants to create ‘season-less staples’ in ‘great colors.’

Matthew Williamson

He said:

I wanted to start a menswear line of slim-fitting, luxury cashmere jumpers in a range of great colours. I know these jumpers will become season-less staples in my own wardrobe. Cashmere and silk printed scarves and hand-beaded T-shirts complement the line and form a solid foundation for the collection to grow next season.”

If the collection is successful the British couturier will continue working on clothes for men, The line which will be unveiled for Spring-Summer 2010, is to be expanded seasonally.

One will be able to find Williamson’s pieces on shelves of London’s Harrods department store and shops.

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October 26th, 2009
Posted by Veronica Valter

Men seem to have become more fashion-conscious which gladdens us, women. It’s so much pleasant to walk beside a stylish and trendy man instead of a scruffy-looking one.

Colors which designers offer for men this season are mostly dark: black, grey, brown, deep green, etc.They are practical and always look stylish. However, for those who love to stand out there are a few bright fall hues: orange, red and burgundy. And there are two tones which look exceptionally beautiful in fall and winter – white and beige – but they are hard to wear in fall and winter.

black color trend

Black is classic, I never feel tired to be repeating that again and again. Many designers created black items. Some outfits were total black, others came combined with lighter tones.

brown color trend

Brown is the second neutral color and it is as popular as black. Brown looks chic but not solemn and this makes it so popular with customers.

grey color trend

Grey and metallic have been competing for popularity with black but none could win. And we see lots of ensembles with this hue included.

Know more about color trends for men…

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October 15th, 2009
Posted by Veronica Valter

Every man dreams of being broad-shouldered, hunky and handsome. But to achieve that he has to spend lots of time, finance and inner resources.

However, there is an easier way to look good without doing much. It’s clothes that can help you to disguise problem areas and flatter your good ones. Let’s talk about the most common problems men have with their bodies.

Thin arms. Unfortunately few men can boast having huge biceps and broad shoulders. How can one camouflage this flaw with the help of clothes?

The main goal here is to distract attention from the arms. Try a loose V-neck sweater, an interesting T-shirt with a funny inscription or a polo-shirt. In other words any garment that accentuates attention on neck and chest will be a great choice.

man in polo shirt

Forget about clinging outfits. They will just emphasize the area you’d like to hide.

Opt for thicker fabrics and clothes with long sleeves.

Flabby chest. It is frustrating to note you’re getting older and your body changes to the worse, but one can hardly avoid this. Both men and women suffer the problem of a flaccid chest as a result of ageing. So, if this sproblem has already affected you, you better hide your new imperfections from the people around.

Multi-layered garments are good for you. For example, combine a T-shirt with a thin sweater.
Choose thicker and heavier fabrics.

Know more…

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September 26th, 2009
Posted by Veronica Valter

We all seek for inspirations in our work but what kind of one designers need to create those masterpieces we admire so much?

Dsquared designers, Dean and Dan Caten, told they got their inspiration to become couturiers from their “hot older brother”, to be precise, from his attractive girlfriends.

The designer twins grew up with seven brothers and sisters and as it turned out their sibling’s pretty girlfriends sparked their interest in the fashion industry.

Dan commented:

We had a hot older brother. Like, seriously hot. He had so many hot girlfriends. Maybe it’s a Canadian thing, but everybody has to take their shoes off before they go indoors and we’re sitting on the landing when one of his girlfriends takes her shoes off in the hall. No lie, they were salt-stained suede wedges with little stars and crescent moons. Like, totally Stevie Nicks. And we would literally fight over who could put them on first.”

Dean and Dan are very famous now and they make costumes for stars like Britney Spears, Justin Timberlake, Madonna and Lenny Kravitz. But actually they started from styling family members, at the age of just 10.

Dan told Britain’s Grazia magazine:

Our sisters would come home and we would have customised their entire wardrobe. There was always a sister going to prom or on a date and we’d style them. I don’t think we even thought that fashion could be a job back then. And you have our dad in the background saying, ‘That’s not a real job!’ So we thought we might be dancers, because we were always dancing to Rod Stewart. Until we saw our dad’s station wagon pull up. Then the stereo went off and the heels came off.”

Thanks God, they didn’t become dancers, otherwise the world would be deprived of lots of wonderful pieces they create.

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August 14th, 2009
Posted by Veronica Valter

Nowadays when we have become spoilt with abundance of clothes in stores it is really difficult to choose what to wear. And selection of clothes for office wear is quite a special topic.

Every time you go to an interview, prepare for the first workday or in case it is Friday and everyone can come in more or less casual clothes – the process of thinking and choosing the right outfit is inevitable.

You should be careful each time, because if something goes wrong the best what can happen to you is listening offensive remarks from your cynical colleagues about your appearance all day long.

Interview

The interviewer IS interested in what you are wearing. To simplify the process of choosing a candidate many interviewers make notes in the margin of resumes about candidate’s appearances.

When it’s time to choose the best the interviewer will opt for a person in a perfect suit rather than a guy in a cheap jacket and dirty shoes.

It is essential to demonstrate how intelligent and skillful you are – just ideal for the job you are applying for. And your knowledge should be complemented by your flawless appearance.

It means your clothes should be a bit better than those which you can wear if you have already been hired.

The safest variant is an elegant and well-tailored suit with a three-buttoned jacket. Black and navy colors are preferable. Make sure you don’t demonstrate famous labels or top trendy accessories – you might overdo.

Before you go to the interview wearing your suit, have a short walk in it, FEEL it, get used to it. An awkward and strained look of a person wearing a new suit is not what you want.

Opt for a white shirt with no patterns, a tie in a muted hue, elegant black shoes and black socks. Check your view from the back.

Know the details…

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July 15th, 2009
Posted by Veronica Valter

Men like looking good and like looking fashionable too and is very interesting.

But in the rush for trends they can absolutely forget about things men should never do.

Guys, remember, even one only fashion mistake can ruin your entire look! Here are the most common fashion mistakes men make when dressing.

1. Too many colors

You can attract lots of attention wearing a multicolored outfit but this is hardly the attention you are looking for. Restrict the number of colors in your clothes up to three hues and try to choose simple garments. Contrast colors look great together (for example, blue and orange) but do not use too much of them.

As for the tints which are close in the palette (red, pink), they are rarely combinable effectively.

2. Too many patterns

The most radical choice should be limited to three patterns. But to look really good and appropriate opt for one printed garment and a few solid ones.

3. Too many fabrics

Each fabric belongs to a special ‘type’. So, silk is more official than denim and flax is more democratic material. Leather looks more masculine than tweed.

That is why it is significant to combine fabrics basing not only on their texture and color, but also on the ‘type’.

Besides, one should differentiate between summer and winter wardrobe. It might seem strange but men often wear clothes made of heavy thick material in warm weather.

Continue reading…

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July 11th, 2009
Posted by Veronica Valter

underwear advertising campaign for summer 2009 features five terrific-looking men posing in briefs beside the swimming-pool.

The men at the photos are not professional models, they are swimmers of the Italian National team – Emiliano Brembilla, Paolo Bossini, Alessandro Terrin, Mirko Di Tora and Nicola Cassio.

The choice of having swimmers at the photos rather than models is explained with the World Swimming Championships which are taking place in Rome starting on July 17th.

See more…

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June 28th, 2009
Posted by Veronica Valter

, who once tried himself for the role of a fashion designer, returns with a new line that promises to feature casual menswear. The clothing line is called ‘Technobohemian’.


It is reported that the casual clothing collection will be previewed at the White Homme trade fair in Milan. Malkovich is going to host a cocktail party and presentation in Milan on Monday to promote his new brand.

Academy Award–nominated actor-director’s debut work was ‘Uncle Kimono’ line in 2002, which was later used in the 2005 judo-infused documentary on the actor ‘Flipping Uncle Kimono’. The collection is still running but profits are not too high.

Hope this new beginning by John will become more successful that the first one.

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June 22nd, 2009
Posted by Erin Sun

Gossip Girl’s bad boy Chuck Bass, original named , has joined fashion industry.

Blame it on our conflicts abroad or just a collective return to basics—whatever the case, the multipocketed fatigue jacket has made a serious resurgence this year, thanks in no small part to brands like Barbour and Belstaff. We happen to dig this fitted version from the Gap in chocolate brown, which is a nice variation from black, and a little less obvious.

Jacket, $348, by Gap. Shirt, $245, and tie, $125, by Rag & Bone. Pants, $760, by Prada. Boots, $250, by Aldo.

Ed has taken part in a campaign for K-Swiss and was on many fashion parties including the Met Costume Institute Gala.

Not your typical detective-minded khaki raincoat. This darker, relaxed-fitting trench is the kind of jacket you don’t need to expend any effort breaking in. Think of it as your coat for fall, or spring, or (given currently insane climate patterns) even a cool day in summer—it doesn’t require a cloud in the sky. Look for similar versions by Rogues Gallery, H&M, Uniqlo, and Marc Jacobs. Trench, $735; shirt, $245; tie, $125; pants, $350; and boots, $650: all by Rag & Bone.

See more …

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June 19th, 2009
Posted by Veronica Valter

Men love as much as women do. That is why nearly all fashion houses design special lines for men.

As a rule, men lines are scanty, less diverse or ornate in comparison to women’s collections.

For this summer Yves Saint Laurent offer men to wear thin bracelets made of leather pieces or thin metal bracelets.

See more from the line…

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