our style guides and advices

January 18th, 2010
Posted by Veronica Valter

Salvatore Ferragamo Spring Summer Ad Campaign 1

Although the garments created by Salvatore Ferragamo didn’t impress me much when unveiled during Milan Fashion Week in September, the adverts look beautiful. Maybe it’s who brought her charm to pictures and made those attractive or just environment changed and we see these clothes how they really look.

Salvatore Ferragamo Spring Summer Ad Campaign 2
No matter what has happened I like the photos. Claudia looks elegant and outfits are glamorous. Accessories are great, especially the shoes. Handbags look beautiful, too.
Photography: Mario Testino.

Salvatore Ferragamo Spring Summer Ad Campaign 3

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November 23rd, 2009
Posted by Erin Sun

Moschino shoes Spring 2010

We’ve already reported about fashion at . Last time we covered collections, created by popular designers, showed you amazing pics and video.

milan fashion week spring 2010 shoes trend

But lets see gorgeous trends for from runway: heels, widgets, platforms and sandals, flats and extravagant !

spring/summer 2010 shoe trends by Versace

presented collection inspired by Tim Burton’s Alice in Wonderland movie. Lots of high platforms, bright and craza patterns, geometrical ornaments, the palette is bold black and white mixed with pastels.

spring/summer 2010 shoe trends by Versace

The are colorful, amazing, with an architectonic design and view, highly stylish. They were adorned with buckles, studs and cut-outs.

spring/summer 2010 shoe trends by Versace

More shoes trends for Spring/Summer 2010 from Milan Fashion week

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November 12th, 2009
Posted by Veronica Valter

It has been announced that was to replace by Massimiliano Giornetti in the role of a head designer of the brand for womenwear.

And to leave with success Cristina tried her best to create the collection for .

This wan’t easy since her previous collection had been received rather coldly.

salvatore ferragamo spring summer 2010 3

However, the designer was able to make a few pieces that extablished her fashion view clearly and really hit the runway.

The number of pale coats in crocodile, python and laser-cut leather looked beautiful as did pastel-colored loose-fitting blouses.

salvatore ferragamo spring summer 2010 13

Some dresses looked fabulous, especially those of a simplier design.

salvatore ferragamo spring summer 2010 2

Nevertheless, the African inspiration that led to the creation of plenty of unflattering jodhpurs cut very generously at the hips was not the best she could have an idea from.

The pants as well as skirts with the hip detailing didn’t look interesting or glamourous. It was an obvious fashion error.

See more…

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October 12th, 2009
Posted by Erin Sun

New styles, new colors, new patterns, new shapes and new ideas were presented in New York, London, Milan and Paris fashion weeks.

nyfw 2010

Want to see them???

See all fashion collections here

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October 7th, 2009
Posted by Veronica Valter

As it seems to me this new season most of the brands tend to keep their usual way of designing clothes.

Missoni stick to using cashmere, Marchesa works on red-carpet gowns and is focused on exotic prints and fabrics.

But the collection is a bit reserved in comparison to the ones Veronica created in previous seasons. I mean the colors and even the number of details included in outfits.

Lots of satin, chiffon and voils were used in everything from pajamas to multilayered dresses. Prints were nice, often intricate and then they were simple and even severe. Colors ranged from mushroom and dusty pinks to violets.

Enjoy more pictures from Etro collection…

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October 1st, 2009
Posted by Veronica Valter

Milan Fashion Week wouldn’t be complete without the show of this particular designer – , a person of unusual vision of things and skills to embody that into her creations.

versace spring summer 2010

The Spring/Summer collection 2010 was inspired by Tim Burton’s Alice in Wonderland (which comes out next March).

I loved the idea of that fantasyland,” said Donatella.

versace spring summer 2010 1

Although usually the designer works to make pieces good for grown-ups, this time she decided to create for those who look younger, that has been a trend with designers for some time. It’s just that Donatella shows her own opinion of how young people should look like. These are not only too short skirts and sheer materials which are often visible in other designers’ collections but something else, more significant.

versace spring summer 2010 2

Versace was able to make pieces interesting for modern youngsters – stylish, innovative but still very classy and feminine. Vivid pastels, geometric prints, baroque curlicues, super-short skirts, diverse materials and elaborate combinations of fabrics make the colelction look fresh and sumptuous.

See more from Versace…

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October 1st, 2009
Posted by Veronica Valter

Spring/Summer 2010 collection by was something one could hardly expect to see. We all know recent disco-hippi style but what has been showcased in Milan this year is far different from that.

To begin the show Frida Giannini presented a clinging multi-strapped dress that immediately tuned everyone in the audience onto the wave of glamour and chic. The modernist streak the designer used to avoid in the past was really impressive and gave the show a new twist.

gucci spring summer 2010 1

The white part of the collection is fantastic. Jackets and high-waisted stretch leggings, inset with sections of sports mesh and lashed through the torso and outside leg with crisscross lacings of rubber piping, bristling with silver hardware; motocross and minimized parachute jackets and crocodile bikers; and at the same time very femininne mini dresses – all looked impressive.

gucci spring summer 2010 11

Then folloed mostly grey and metallic pallette in tight-fitting pants, unusual skirt , and perfect reptile leather jackets. These garments were much closer to what we were used to see in .

Enjoy more Gucci…

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September 29th, 2009
Posted by Erin Sun

Black and white collection, with red and pink splashes was the release of the new collection by at Milan Fashion Week RTW.

Domenico Dolce and Stefano Gabbana view the next hot seasons in dramatic colors and in the light of glamour.

The designers named the show “Heritage,” and filled it with ’s signatures, laced with a piece of tango.

DOLCE & GABBANA for men

See more …

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September 29th, 2009
Posted by Veronica Valter

This is the first collection from that I’m going to give the review for.

The choice wasn’t sudden, I do love a lot. And winter collection was fantastic.

Now the range is very much similar to the one for cold months and I think this isn’t very good as summer is too warm and we prefer light fabrics anyway instead of cashmere and mohair.

However, speaking about the designs I can say they are new and interesting. I liked long clinging dresses, skirts and tops.

Layers are in plenty and they look nice but I still consider there are too many of those for a sunny season. Loose-mesh cargigans are beautiful and stylish as well as tank dresses worn under them.

Accessories are present though not in quantity.

Long knitwear jewelry, whistles on silver chains, bracelets gripping each bicep, and low-heel sandals with woven souvenir ankle bracelets for straps are very feminine innovations to the collection.

See more from Missoni S/S 2010 collection…

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August 16th, 2009
Posted by Veronica Valter

This sounds crazy but liked the fact her catwalk models fell down while showcasing her 2009 spring collection.


Two models fell down right on the catwalk wearing high-heeled reptile-leather . The designer didn’t get upset, she even felt pleased (!!!), as this falls made her show at last September memorable.

She said:

I liked it. It made the show more interesting.”

While Miuccia was enjoying the success her models were terrified about walking out in those skyscraper-heels.

One beauty said:

I was having a panic attack, my hands were shaking. The heels were so high. Some of the girls were crying backstage they were so scared.”

Well, maybe the designer wouldn’t agree with me but no fashion is worth people’s suffering. This has to be stopped.

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