our style guides and advices

March 16th, 2010
Posted by Veronica Valter

is a recognized classic. The pieces the brand creates are always chic and sophisticated and what is even better they look great on women of different ages.

prada fall winter 2010 2011 1

The collection for Autumn/ Winter 2010/ 2011 unveiled during Milan Fashion Weeks features beautiful items that would be perfect for various occasions. Dresses are luxurious and glamorous as well as trenches and coats.

prada fall winter 2010 2011 3

Collection is obviously inspired by last-century fashion tendencies that are presented with a modern twist. Miuccia says it’s classics that she was aiming at.

She said:

It’s normal clothes. Classics. Revising the things I did in the nineties.”

Ruffles, high waists, wide , upstanding pointy-bra formations and other details in the range remind us that retro fashion is always a win. Hair done up in sixties beehives just add to the feeling of being trapped in the chic of the past.

prada fall winter 2010 2011 7

The group of models strutting the runway included big names in modelling, such as , , , and – young women who embody femininity and beauty.

See more from Prada…

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November 8th, 2009
Posted by Veronica Valter

is a whole epoch of luxury and sophistication. Fashionistas are ready to give almost everything for a piece from the renowned brand.But is also a fashion development, constant work of invention. This idea is clearly embodied in the book by Patrizio Bertelli and .

prada book
The 706-page tome tells about 30 years of innovations and experiments in fashion, art, architecture, cinema and communications.

For , fashion, luxury and style go beyond producing an infinity of clothes and shoes, so the book wants to illustrate the various aspects through which expresses itself,” said Bertelli, chief executive officer of Group.

The book is aptly named and is published by Progetto Arte. The price for that is 100 euros ($150). You can find it in stores worldwide, in select bookstores and on .com.

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October 29th, 2009
Posted by Veronica Valter

Miuccia who works for and also creates for company has recently said she is making men’s skirt short for revenge.

miuccia prada

She explained:

I’m working on a men’s collection right now and someone at the office worriedly asked me, ‘You’re not going to make short again, are you?’ So I’m now pushing it even further, just for revenge!”

The 60-year-old designer likes inventing things. She prefers to work on unusual fashion styles as these stop her from being bored.

She said:

Menswear should take cues from womenswear, and not just the other way around. Menswear is so limited so I’m free with my ideas. Otherwise I’d die of boredom.”

Miuccia also noted that she hates “cliches” associated with the work of designers.

She said:

I hate the cliche of fashion designers since the beginning. And so because I came from another background – and actually being a feminist at those times, not that I’ve changed so much – I didn’t want to do anything that fashion designers were doing.”

So, men will be soon advised to wear super-shorts . Well, probably this will look interesting on some of them.

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October 18th, 2009
Posted by Veronica Valter

The by was all about youth and sophistication.

Short, high-waisted dresses with nice prints, quirky but elegant pantsuits, cutouts on the torso – were the designs Italian designer made for young and fashion-conscious.

I was questioning innocence, questioning youth,” said backstage. “What do they mean today in a world that’s the opposite?”

miu miu spring summer 2010

The prints and embellishments were interesting enough: the cat and bird and dog patterns, as well as holographic paillettes and crystals embroidered on sheer nude mesh insets.

miu miu spring summer 2010 1

Some dresses looked too childish to wear as well as a few blouses. I can hardly imagine some stars like Madonna, Kate Moss or even Lily Allen wearing any of these.

miu miu spring summer 2010 5

The accessory line was very limited. Shoes came all in the same style but in various colors and different detailing. Handbags were simple, though some of the clutches were nice.

See more…

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August 16th, 2009
Posted by Veronica Valter

This sounds crazy but liked the fact her catwalk models fell down while showcasing her 2009 spring collection.


Two models fell down right on the catwalk wearing high-heeled reptile-leather shoes. The designer didn’t get upset, she even felt pleased (!!!), as this falls made her show at last September memorable.

She said:

I liked it. It made the show more interesting.”

While Miuccia was enjoying the success her models were terrified about walking out in those skyscraper-heels.

One beauty said:

I was having a panic attack, my hands were shaking. The heels were so high. Some of the girls were crying backstage they were so scared.”

Well, maybe the designer wouldn’t agree with me but no fashion is worth people’s suffering. This has to be stopped.

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