March 23rd, 2009
Posted by Erin Sun

Amber Le Bon, daughter of Duran Duran frontman Simon Le Bon and wife, model Yasmin, has become the new face of lingerie and swimwear brand Myla.

The amazing 19-years-old-model made her Milan runway debut earlier this month for Moschino Cheap & Chic and she is the face of River Island’s Spring/Summer 2009 campaign.

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March 13th, 2009
Posted by Erin Sun
Underwear and swimwear brand Myla presents unique luxury lingerie and swimwear for Spring 2009 and has 14 boutiques and concessions around the world.

Their latest bra and knicker sets for Spring 2009 cost around £99 ( $138) (for a padded bra and £45 ($62) for lace and bow knickers).
For fashion climate obsessed with Dita Von Teese and Katy Perry’s lingerie-as-outerwear style, the discerning fashionista needs to know her hold-ups from her suspenders.

The Spring line focuses on the trend for retroactivevintage silhouettes with an ethereal and girly chastity.
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August 6th, 2008
Posted by Erin Sun
Draped jersey, slinky silks and seductive chiffon are this summer’s most fluid styles to follow. Bright colors, fancy prints, and elegant but funky styles will make you outstandingly beautiful whether you visit a bash, go on a date, or glam it up on the red carpet.

Draping. Fashion trends turn to light airy silhouettes. There’re less body fitting garments you see this season, styles turn to be more Greek goddess like. A lot of draping and a lot of jersey. That’s exactly what you see in numerous fashion collections of this season. And you know what, draping always looks sophisticated.

Flower prints. As we’ve already mentioned before, bright flower print dresses are a big in thing this summer. They look playful and fancy, they’re light and will stress your suntan or help you look svelte and slender, if necessary.

Ruffles. Ruffles are a perfect choice for a girly look. This dress makes you a sensual princess of a fairy land. All light, sexy, young, and beautiful. Ruffle it up a bit!

Brights. Bright dresses are popular and trendy. May they be made of silk, or satin, or chiffon, they will definitely attract everyone’s attention making you look sunny, and will also add a touch of fresh air on the dog days of summer. Use all trendy summer accessories to complete a summer look. Dog days may also be fun!

Sexy swimsuits. Fashion steps out on the beach. This Myla swimsuit reflects new tendencies and trends. Glamorous swimwear for this season is obviously bright. Some retro chic touch and modern tendencies will turn your Sunday beach fun into a real catwalk show. When wearing swimsuits, don’t forget about proper accessories to complete your image of the fashion queen.

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July 31st, 2008
Posted by Erin Sun

Lydia Hearst, daughter of Patty Hearst has been named the face and body of lingerie designers Myla and appears in a series of provocative poses wearing satin and silk underwear.

Lydia started modeling four years ago and has since worked with leading photographers including Mario Testino and Mark Abrams.

She’s been on the cover of Vogue multiple times and appeared in ads for Prada and Louis Vuitton, and has been a part of campaigns for Clinique, MAC Cosmetics and L’Oreal. Last year Lydia was named “Supermodel of the Year.”

Now Lydia Hearst represents luxury lingerie brand Myla that was founded in 1999.

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