Amber Le Bon, daughter of Duran Duran frontman Simon Le Bon and wife, model Yasmin, has become the new face of lingerie and swimwear brand Myla.

The amazing 19-years-old-model made her Milan runway debut earlier this month for Moschino Cheap & Chic and she is the face of River Island’s Spring/Summer 2009 campaign.

Moschino creative director Rossella Jardini said:

Amber is a fresh, sunny and professional girl.”

The Myla’s vintage-inspired collection of swimwear is very bright. Bold colors and soft materials made the swimsuits very interesting and most-wanted.

Amber, 5ft 10in, is currently signed to Models1, who also look after famous names in the fashion industry like Agyness Deyn and Twiggy.

To see Spring-Summer collection of lingerie by Myla you can here >>

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Their latest bra and knicker sets for Spring 2009 cost around £99 ( $138) (for a padded bra and £45 ($62) for lace and bow knickers).

For fashion climate obsessed with Dita Von Teese and Katy Perry’s lingerie-as-outerwear style, the discerning fashionista needs to know her hold-ups from her suspenders.

The Spring line focuses on the trend for retroactivevintage silhouettes with an ethereal and girly chastity.

Pretty ruffles, tender florals, ultra sheer lace and fairy vintage fancywork are key.

Myla proposes erotic designer underwear to apprehend your mind and extol the various sides of your personality.

Glamour, temptation and refined elegancy are at the heart of all created – all underpinned by mythical skillfully work.

New each season, Myla’s designer lingerie and swimwear ranges are made by a gifted team who have their fingers on the fashion pulse, which bears into designs that are gracefully original.

To buy new collection you can here >>

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Draping. Fashion trends turn to light airy silhouettes. There’re less body fitting garments you see this season, styles turn to be more Greek goddess like. A lot of draping and a lot of jersey. That’s exactly what you see in numerous fashion collections of this season. And you know what, draping always looks sophisticated.

Flower prints. As we’ve already mentioned before, bright flower print dresses are a big in thing this summer. They look playful and fancy, they’re light and will stress your suntan or help you look svelte and slender, if necessary.

Ruffles. Ruffles are a perfect choice for a girly look. This dress makes you a sensual princess of a fairy land. All light, sexy, young, and beautiful. Ruffle it up a bit!

Brights. Bright dresses are popular and trendy. May they be made of silk, or satin, or chiffon, they will definitely attract everyone’s attention making you look sunny, and will also add a touch of fresh air on the dog days of summer. Use all trendy summer accessories to complete a summer look. Dog days may also be fun!

Sexy swimsuits. Fashion steps out on the beach. This Myla swimsuit reflects new tendencies and trends. Glamorous swimwear for this season is obviously bright. Some retro chic touch and modern tendencies will turn your Sunday beach fun into a real catwalk show. When wearing swimsuits, don’t forget about proper accessories to complete your image of the fashion queen.

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Lydia Hearst, daughter of Patty Hearst has been named the face and body of lingerie designers Myla and appears in a series of provocative poses wearing satin and silk underwear.

Lydia started modeling four years ago and has since worked with leading photographers including Mario Testino and Mark Abrams.

She’s been on the cover of Vogue multiple times and appeared in ads for Prada and Louis Vuitton, and has been a part of campaigns for Clinique, MAC Cosmetics and L’Oreal. Last year Lydia was named “Supermodel of the Year.”

Now Lydia Hearst represents luxury lingerie brand Myla that was founded in 1999.

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