our style guides and advices

January 6th, 2010
Posted by Veronica Valter

The discussion about using thin models in fashion more often than plus-size ones is getting hotter and hotter. While some designers still like dressing slim women others tend to change their views and focus on bigger ladies. This shift to women of healthier shapes is reasonable enough as anorexia is a disease of modern teenage girls who look at skinny models and are ready to starve to achieve similar looks.

curves ahead photo shoot 10

The campaign ‘Curves ahead!’ features five plus-size models demonstrating us their curvy bodies. The women look good and happy with their lives. They aren’t afraid to show their imperfect bottoms, love handles and other stuff we always try to hide.

curves are ahead photo shoot 2

Some pictures show models dressed fashionably and some feature them almost nude or completely nude.

curves ahead photo  shoot 9

The models look good but I don’t think their bodies are to show this way. This isn’t the healthy size. In my opinion, the women need to lose weight.

Read more…

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December 28th, 2009
Posted by Veronica Valter

I’m gradually getting tired of all this fuss about and thin models. But it seems that the story has only begun and is to continue for long.

This time it’s Crystal Renn who opens up a new page with the photo shoot for V magazine. She is photographed together with the rising star .

The girls are both 5ft 9in tall and have long straight black hair but that’s all that is similar between them. Jacquelyn is 17 and very skinny, just like any other conventional model of nowadays. And Crystal, 23, is a famous plus-size model.

Crystal Renn Jacquelyn Jablonski V magazine 4

The shoot is intended to show people that plump girls can look as beautiful and hot as thin ones wearing the same clothes.

As it turned out Renn, who is a curvy size 16, looks as nice and sexy as Miss Jablonski. Both girls wear tribal-inspired outfits by high-fashion designers including Ralph Lauren, Versace and Dolce & Gabbana.

Crystal Renn Jacquelyn Jablonski V magazine 2

The pictures which were taken by top fashion photographer Terry Richardson, are the latest in a series of campaigns for designers and magazines to use models of different ages and body shapes.

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December 22nd, 2009
Posted by Veronica Valter

The decision of Selfridges, one of the biggest British retailers, to stop selling clothes for larger women seems to me very unreasonable. Taking into an account the fact ladies get bigger and taller year by year the store will be losing lots of its customers.

Selfridges have announced they no longer offer the Marina Rinaldi range, which includes sizes from 14 to 26. As a result, the largest size a woman can get now is 16, or 18 in some fashion lines, though those are scarce.

Selfridges

The retailer explains the decision stating that the ‘company does not believe larger lady customers, who often struggle to find clothes in their size, are good for its image’. This means that now plenty of women might be feeling hurt as they aren’t good for the image of Selfridges.

While Selfridges refuses to dress their larger customers other retailers seem to recognize modern people’s needs better. For example, in 2005 Topshop chiefs admitted the necesity to ‘inflate their sizes in order to cope with the fact that Britain’s young women are ‘blossoming’’. The same thing was done by Marks & Spencer.

The new policy of Selfridges immediately provoked huge discussions among ordinary people and fashion executives.

Cheryl Hughes, who runs modelling agency Hughes Models, said:

Half the country need size 16 or bigger. It’s disgusting that Selfridges won’t sell them.’

What do you think about the news?

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December 15th, 2009
Posted by Veronica Valter

Sinna Miller is a pretty slim girl but she considers those with curves more beautiful.

sienna miller

The British actress commented the growing popularity of plus-sized models:

I sincerely believe that that’s more beautiful than someone who is poker-thin. I really do.”

Sienna even said she would love to have more curves herself:

I would love to have boobs to go with my hips, but I don’t,” she says. “That’s just not the way the cookie crumbled.”

The actress who is currently performing on Broadway in After Miss Julie, told about her own experience as a model.

Before she started acting she found work posing at photo shoots.

She complains:

I was, like, the short, funny one that they booked to make the other girls laugh and to make them look taller.”

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December 7th, 2009
Posted by Veronica Valter

Plus-size models are becoming more popular nowadays. Fashion does change with time. Maybe in a few years plump -like looks will be considered much hotter than slim ’s ones. I like both atually, because some women are naturally thin while others need to diet a lot to look like that. Fashion should be more flexible in my opinion, so that all women feel good about their appearances.

Crystal Renn Elle Canada January 2010 16

The photo shoot for Elle Canada January 2010 issue graces gorgeous plus-size model . She looks fresh and healthy. Her curves do look nice and I’m sure there are lots of men who adore her shape more than skinny models’ ones.

Crystal Renn Elle Canada January 2010 18

The shoot is named ‘Ring The New year With High Glamour Frills, Feathers Sequins And Dazzling Diamonds’. I like the theme of and New Year popping everywhere. It creates holiday atmosphere and expectance of something magic, like in childhood.

Crystal Renn Elle Canada January 2010 9

Crystal looks fabulous at the pictures wearing clothes from Yves Saint Laurent, Chanel, Robert Rodriguez, Hermes, Kate Spade, and others. Shoes come from famous Manolo Blahnik.

See more…

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December 4th, 2009
Posted by Veronica Valter

Every girl dreams about her big day and envisions herself wearing a perfect gown that outshines every other female’s outfit at the event. But if you are a plus-size there might be some problem on finding what flatters you. Nowadays there are lots of designers who are ready to help you and offer a gown you have always seen in your happy dreams.

wedding kiss

You might want to shed a few pounds before the wedding and it is a good decision but don’t let yourself starve as this can spoil your mood and make you too nervous. What is much better is to look through lots of catalogues and online stores that offer dresses to every taste, finances and shapes. A plus-size bride can and should look fabulous at the altar.

Now let’s talk about what the dress can be like to make the most of your curves.

plus size wedding dresses 1

First of all, forget about hugely puffy which were fashionable in the 70-80s. They look cute but not on big girls.You may think it is the best for you as it can cover all those bulges you’d like to hide. But while your full arms are hidden under balloon sleeves and heavy bottom covered by a voluminous skirt you, as a whole, will look even bigger than you are. Is that really what you want? Of course not. So, stay away from cute princess-like puffy dresses with lots of lace, layers and balloon sleeves; unfortunately they aren’t for you.

Besides, steer cleer of mermaid and sheath dresses, those which accentuate attention on hips much.

plus size wedding dresses 2

Plus-size girls look good in dresses that have a trapeze silhuette, without too much volume and details. Fabric should cling to the body but not pull in too tight. Avoid shining materials. They create the illusion of a bigger form.

Know more…

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June 27th, 2009
Posted by Veronica Valter

You all know about Fashion weeks featuring the last designs’ creations. They are all about fashion… but for slim girls only.

Now ladies can get delighted as Full-Figured Fashion Week has been started. It is in progress now, to be precise, today is the last day of the fashion week. (24-27 June)

It took five years to organize, but, at last, arrived in New York yesterday. Designers are showing buyers and the press their clothes for plus-size women, and also take part in panels such as “The State of the Curvy Community.”

The main objective is to show the consumers and buyers that there are other designers out there,” organizer Gwen DeVoe said.

She also noted that plus-size women do care about looking good, and want something that is more attractive than tunics and jersey .

Plus-size fashion has been developing pretty fast in recent years, though these is some drop of interest to this sphere at the moment explained by the fact economic downturn influences the ability of women to purchase clothes.

Anyway, I hope newly-opened Full-Figured Fashion Week will do a lot to increase the range of garments and variety of styles offered to plus-size women.

To know more about Full-Figured Fashion Week go to here >>

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June 26th, 2009
Posted by Veronica Valter

I’ve recently talked to a friend who told me that the first idea that flashes across his mind when he hears the word “model” is “zero size”. And yes, for many years we’ve been watching skinny girls walking down the runway. Now this is so usual that when we see a plump woman posing on the cover of a glossy or strutting at red carpet we feel surprised, no, that’s not the word, I would say astonished!

After that talk I decided to write a post about women who are not skinny but plump, and feel proud of their shapes. Of course there are few of such ladies but I like the fact there are they – those women who are confident enough to show up their figures and stand against all that nonsense told about heavy people.

We will begin from , a supermodel with nice feminine curves. As well as other chubby girls, she used to limit herself in pastry, do plenty of physical exercises, go on various diets; but then suddenly stopped and understood that this was the way to nowhere.


And soon she posed for Jean-Paul Gaultier, and graced the covers of Harper’s Bazaar, Vogue and .


The next big girl we are going to talk about is Mia Tyler. She is Liv Tyler’s sister and Steven Tyler’s daughter. She is a successful plus-size model, an actress and a fashion designer. She likes her shape a lot and doesn’t feel shy to show it.

See more curvy models…

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June 24th, 2009
Posted by Veronica Valter

, the Gossip frontwoman, is to launch her own fashion line for plus-size women.

It’s been a dream,” recently said about her collaboration with Evan’s head of design Lisa Marie Peacock for the last few months.

It’s just three weeks until we see the entire collection. But now we can take a look at some of her wonderful pieces.

It’s not a secret than it’s really hard for a plus-size lady to find something flattering and it’s good decided to create this line.

We were told to expect a ’80s-inspired range’ and we do see a nice line including slouchy T-shirts, graphic domino-print and studded .

Sizes start from 14 and go up to 32. The line isn’t expensive. Prices are very affordable, starting at just $29.

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June 1st, 2009
Posted by Veronica Valter

Despite the fact people are often desperate to find beautiful clothes their interests are again infringed!

Fashion options for bigger persons are getting fewer by the day due to economic recession. Well-known brands including and have eliminated or downsized production. Besides, department stores like Bloomingdale’s have decreased space for the collections or even dropped them.

It’s almost as if certain retailers have said, “I’ll worry about losing these customers later on,” says Andrew Jassin, managing director of retail consultancy Jassin-O’Rourke Group.

Taking into consideration the fact an average American woman weighs 164 pounds and is a size 14, there are so many customers abandoned by retailers. I think this will provoke great discontent in public soon.

However, somehow we can understand the producers. Plus-size lines are expensive to make—as much as 10% more than standard ranges – because they require additional materials and special fit models and patterns.

Besides, like many other consumers, the plus-size customers don’t buy much now. And sales of big sizes (generally 16 and over) fell 8% for the 12 months from the year-earlier period, when the drop was about 4% (the information was provided by trend tracker NPD Group Inc.).

Know more…

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