Striking sultry poses for Rampage Fall 2011 ad campaign Irina Shayk (Know all about Irina Shayk) looks fantastic. I think she’s even a better representative for the brand than her Israeli predecessor.

On a number of photographs made to promote both clothing and lingerie lines by Rampage Irina Shayk models sexy underwear sets in saucy colors and stylish mini dresses.

Irina Shayk, 25, who dates footballer Cristiano Ronaldo, is happy to be the face of Rampage. She said:

I was very excited to shoot this campaign because such iconic supermodels have worked with Rampage before me such as Bar Refaeli and Gisele Bunchen.”

She added:

Rampage’s fall collection is beautiful and sexy – it has everything you need to transition your outfit from day to night.”

Dari Marder, chief marketing officer, Iconix Brand Group commented:

We are very excited to be working with Irina Shayk for our Fall campaign. She defines the Rampage woman which is sexy and sophisticated. She has the ability to look effortlessly glamorous which is portrayed in the new campaign.”

The new Rampage campaign featuring Irina Shayk will debut during New York Fashion Week.

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You must know majority of celebrity shopaholics I’m going to talk about but you might not be aware of the extent their shopping obsession has developed to.

#1 Celebrity Shopaholic on my list is Katie Holmes, woman whose shopping sprees are discussed almost daily. What is interesting is that she doesn’t spend that much on herself. She buys clothing, shoes and accessories for her little daughter Suri, who is just 4 years old. The wardrobe of this girl is already estimated $3 million but her mother isn’t going to stop.

#2 Celebrity Shopaholic – Britney Spears. The singer says shopping helps her get rid of depression. She simply enters the shop and buys everything she likes, for example seven pairs of Gucci shoes. Her favorite fashion brands are Bebe, Armani Exchange, and Rampage. From time to time she raids The Gap for cheaper items. But no matter where she shops she enjoys the process!

She once said:

I can be in the dump of dumpsters and go buy a pair of new shoes, and then it’s okay. Even if it’s just for the time being, for that moment it’s what I need.”

#3 Celebrity Shopaholic is Victoria Beckham. Of course I couldn’t miss the woman who spends around $150,000 a year on her wardrobe. Despite the fact she is a successful designer herself now Victoria still buys lots of pieces that were created by other couturiers. And these aren’t only clothes, but also numerous bags (including over 30 Birkin bags!!!), sky-high heels, hats and jewelry.

Victoria says about her obsession:

I can’t help it. When I see something I like, I buy it in every color and I buy shoes in every color to match, as well as handbags. If I could, I’d go shopping every single day. I’m definitely a shopaholic.”

#4 Celebrity Shopaholic – Paris Hilton. This girl has told the public a few times that she never wears the same clothing twice. So, just imagine how many pieces she needs to always wear new things. The socialite is rumored to spend an average of 25-30 hours a week buying clothes and accessories.

#5 Celebrity Shopaholic is Cameron Diaz who buys things, drives those home and then doesn’t open the bags for weeks. Some of the garments she purchases she never wears. She just likes the process. But Cameron feels it right to add new items to her wardrobe again and again. She says:

Frequent shopping sprees is the way to keep stocked. A woman can never have enough.”

#6 Celebrity Shopaholic – Celine Dion who always drives her rolls-royce to shops because it has a roomy boot. Her secret (now it’s not a secret anymore!!!) obsession is shoes. Her collection includes 3000 pairs that means in theory she can change her footwear 8 times a day!!!

#7 Celebrity Shopaholic is infamous Lindsay Lohan. This girl has problems not only with drugs, alcohol and driving but also with shopping. She definitely loves it more than lots of other things in life. She once spent $20,000 in 20 minutes.

#8 Celebrity Shopaholic - Jennifer Lopez. The star admits she can’t stop when it comes to buying shoes and clothes.

She said:

I’m a little bit of a shopaholic. I don’t have to call the hotline or anything, but I definitely enjoy it. My biggest extravagance is probably shoes and clothes. I’m over the top with it but I love shopping for clothes, (and) trying on different outfits.”

Sometimes the diva doesn’t buy anything but keeps on trying on new and new outfits. She explains her behavior:

If you’re a woman and you have a few curves it’s a great feeling to put on a dress that makes you feel attractive.”

#9 Celebrity Shopaholic is Sarah Jessica Parker. Probably it was her Sex and the City character Carry Bradshaw that somehow influenced the actress but most likely shopaholic disease has always been in her. Sarah claims she tries to be careful with her money, however, she does have a weak point – shoes. The star dates her shoe obsession to her childhood when her mother couldn’t afford buying Sarah more than two pairs of shoes a year. Now she has about 100 pairs of shoes that range in price from $300 to $1,000.

She said:

I have far too many shoes – I mean really, really, really too many shoes. I’ve been wearing Manolo Blahniks for 16, 17 years. I’m not proud of my habit, but it’s what I do with my disposable income. I can run a marathon, I can jump puddles, I can do anything in heels – the higher, the better.”

#10 Celebrity Shopaholic – Gwen Stefani. Gwen is not a shopaholic in a typical sense of this word. She doesn’t spend millions on clothing. Instead, she shops in second-hand stores and buys things she can alter for herself.

She explained:

I always loved shopping and making up my own outfits. When I was young and my mom said ‘”let’s go to the mall” I always said “Can’t I just have a hundred dollars and go to the thrift store?” You get really cool stuff. I would buy the clothes and then alter everything because we had a sewing machine. My bedroom was always the room you didn’t go into unless you wanted to get pins stuck in your foot. I was always doing projects and making my own clothes.”

But sometimes Gwen Stefani acts like a normal shopaholic and buys designer stuff. She especially likes Vivienne Westwood’s designs:

When I’m in London I act the way people think I am supposed to act as a star. I splurge on Vivienne Westwood’s clothes and come home with bags full of her stuff. I’ll buy whatever I can because I love her clothes and they fit me really well.”

This list can go on and on but I think it will be wise to stop here and say that you shouldn’t admire passion for shopping because unless you a star with huge annual income you can hardly afford lots of things you’d like to buy. Think reasonably before you pay your money for just another skirt or a pair of shoes. Maybe tomorrow you’ll have to live on coffee.

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The supermodel, who really has enough finances to provide herself with good lingerie, considers cheaper alternatives as good as dearer ones.

She told America’s OK! magazine:

I like cheap underwear. I never buy expensive underwear. I think it’s so unnecessary.”

The 24-year-old has recently been invited to front Rampage Clothing. She has posed for a number of photographs in their new spring collection and looked gorgeous as always.

Dari Marder, the chief marketing officer for the brand, says Bar was chosen because of her “sexy” attitude, “beautiful face”, and “warm” personality.

She said:

Bar was chosen because she personifies how we see our Rampage customer, which is this naturally sexy, confident, glamorous girl. These are the clothes that she wears, and it’s her lifestyle. She was wearing baggy jeans and a t-shirt. No makeup. Clean face. Wet hair. And just as beautiful. It’s crazy, but she looks as beautiful that way, natural and clean-faced, as she does in our pictures. She’s one of those girls. She doesn’t need any makeup. Makeup enhances and dresses her look up, but she is a natural beauty.”

There’s this warmth that emanates from her. It’s her beautiful face, and then there’s that twinkle in her eye. She’s totally approachable, warm and friendly. You don’t expect a girl that beautiful to be approachable, engaging and lovely. She’s very gracious to everybody, friendly, warm, huggy. She’s very, very warm.”

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Garments by Rampage have alwways been beautfiful and appealing to me, that’s why I post these photos with pleasure, even though I don’t like Bar Refaeli much.

Really sumptuous, stylish and well-fitting outfits look fantastic on the model. Strapless flower dress, bleached jeans, patterned blouses, a few swimwear ensebles and lingerie sets – everything looks fabulous!

Accessories are nice too. I love the pink and blue handbags, colorful bracelets, chic sunglasses and a necklace with a huge round pendant. What can you say about the photo shoot?

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Now I’m talking about the fact Rampage have chosen another model – Bar Refaeli – to represent the brand this year.

The 23-year-old new face of the company says:

The Rampage line is comfortable and the cuts are very feminine. It always fits perfectly to the curves of a woman’s body—I have curves and I feel really good in it!”

Dari Marder, Chief Marketing Officer, Rampage, says Bar was a perfect choice, ‘fresh and new’:

We were looking for a fresh new face to follow our spring campaign with Gisele Bundchen and when we met Bar we instantly fell in love with her,’ he said. ‘Bar is sweet, young, sexy and beautiful just like our Rampage customer.’

However, Gisele doesn’t feel upset about losing out to Bar. She is very happy expecting her first child with husband Tom Brady.

So, let’s wish good luck to both of the girls!

Check out the video form photoshoot:

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Yes, True Religion have also decided to ask Gisele to be the face of their line.

When you use a girl like Gisele, you’re trying to create the image of your brand and your product on her,” said Jeffrey Lubell, founder and chief executive officer of True Religion. “You want women to see how it looks on her and say, ‘I really want to look like that.’”

True Religion collaborated with Nino Munoz who agreed to shoot Bundchen on a Malibu beach wearing garments from the new limited edition True Religion Vintage line. The ads will appear in glossies like Vogue, Harpers Bazaar, Elle and Vanity Fair in March.

Lubell said Bundhen’s versatility is something that attracts brands to work with Gisele and pay a premium to get her.

The way we style it and the way our product is compared to another brand’s product, it looks totally different,” said Lubell.

Executives from True Religion and Rampage are reported to share their admiration for the supermodel’s work ethic and willingness to take an active role in crafting the campaigns.

She practically ran the shoot. I didn’t need to be there,” said Lubell, who was very much impressed by the fact that Bundchen had driven herself to the shoot, arrived on time, introduced herself and launched herself into the collection.

Great job, Gisele! Keep that going!

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The supermodel will grace for campaigns for a period of a year, starting from early spring with the first fashion ad making its debut in the April issues of Marie Claire, Cosmopolitan and InStyle.

Gisele was so involved with these shots. It was interesting to see what she picked out to wear – these pieces were some of our bestsellers,” Dari Marder, chief marketing officer for Rampage told in the interview for WWD.

She picked the photographer, the hair stylist, makeup artist and she helped us craft the campaign, which is very unique for us,” he added.

Gisele will replace fellow model, Petra Nemcova who has been working for the Iconix Brand Group Inc. label for the past two and a half years.

This is the first time we shot the full Rampage collection from denim and swim to sportswear, footwear and accessories, we were able to showcase the full Rampage lifestyle,” Marder said.

We loved working with Petra, but we really feel like Gisele elevates the brand and brings it to a new level.” Hope to see her soon!!!

Behind the Scenes

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