Company Adidas is presenting its first global ad campaign in 60 years for Adidas Originals, starring David Beckham, Russell Simmons and Missy Elliott.

Originals is a fashion line of athleticwear making up for 20 per cent of Adidas overall sales.

The ad’s cebntral idea is dancing people at a crowded party.

The campaign and the people that are in it are on point with [teens'] needs,” says the U.S. marketing director for Adidas.

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Croatian ad agency Bruketa & Zinic have made a strange choice of place for the presentation of Puma’s Spring/Summer 2009 collection.

The press was invited to the Zagreb Zoo to see the Pumus trendycus line unveiled. Journalists were asked to sign a waiver stating they would approach the cage at their own risk.

The cage was draped in a red-color, Puma-logo’d sheet.

There was a placard in front of the cage which said the “beast” was “extremely soft, comfortable, adjusted for any weather conditions, while also being gentle and robust, and making any wearer appear sexy.”

When the cage was unveiled, everyone could see that instead of real beasts models were inside, demonstrating new Puma lines, including Puma Motorsport, Puma Running, Puma Sailing, Puma Woman, Puma Urban Mobility and Puma Golf.

The idea seems interesting, at least it attracted a lot of attention from the press.

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The Gossip Girl actress Leighton Meester is posing for the shoe company Reebok.

The young beauty, 22, is shilling for the shoe company’s retro ’80s line of sneakers in the upcoming print ads.

Leighton just shot an ad November 17 in NYC for Reebok.

Leighton, who plays the “Blair Waldorf” on Gossip Girl, verbatim follows in 21-year-old co-star Ed Westwick’s track. He is a face for K-Swiss new line of stark white shoes.

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27 year-old Alyssa Sutherland, a former face of Nars, Bvlgari, Chanel Cosmetics - and one of 10 cover stars edition of Madison magazine in Australia, has just launched ad campaign for Calvin Klein’s new collection for yoga Performance and her own “webisode” series.

The row is a new hip line of spandex yoga outfits.

It is a derisive catchphrase, as the performance of yoga is actually based on little or no movement.

These black and white photos of model Alyssa Sutherland in various yoga poses were taken by photograph Nathaniel Goldberg for ad agency Full Contact.

The model is a big yoga fan and she says it demands great strength, focus and balance to master yoga.

Industry press say the new campaign could bring US$50-100K.

Although the model has worked for Gucci, Giorgio Armani, Moschino, Yves Saint Laurent and, more recently, Calvin Klein. Sutherland also says she is looking to making the transition into acting.

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J. C. Penney Company, Inc. declared the launch of I “Heart” Ronson, a full femine’s fashion sportswear line designed by Charlotte Ronson to be sold exclusively at JCPenney.

The new fashion line, established for JCPenney’s trendy lifestyle consumer, will present in JCPenney stores, online at jcp.com, and via catalog for spring 2009.

JCPenney is focused on bringing newness and excitement into our fashion assortment, by identifying the world’s best designers and partnering with them to create lines just for our customer, at a smart price. The addition of I “Heart” Ronson is a stunning example of this initiative,” said Ken Hicks, president and chief merchandising officer of JCPenney. “Charlotte Ronson is one of today’s most innovative and adored new designers, and she has an exceptional vision of what our trendy customer wants. We are thrilled to be able to bring her unique style to JCPenney.”

An rationalizer in the fashion industry, Charlotte Ronson, 31,  is known for her trendsetting style, making her a favorite designer among the fashion industry, celebrities and socialites.

I “Heart” Ronson, which takes its awakening from today’s modern woman, mixes Ronson’s signature feminine touch with a vintage aesthetic to create  chic, downtown style without exertion.

I am delighted to create a new collection, I “Heart” Ronson for JCPenney. I see this as a great opportunity to open up my sense of fashion and style to a much wider audience,” said Charlotte Ronson. “This is a tremendous opportunity to create a brand with appeal to a diverse customer base that I might not have been able to reach until now. I look forward to our launch with great anticipation.”

Targeted at 21-35-year-old women, the line includes knit tops, tees, blouses, sweaters, jeans, skirts, dresses and jackets.

Prices are about $15 for layering tees and tank-tops, $26 to $44 for tops sweaters and jeans and $40 to $65 for dresses and jackets.

As well as her fashion design background, Ronson is known for being the sister of DJ and Lindsay Lohan gal-pal Samantha Ronson as well as DJ and music producer Mark Ronson.

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Advertising Agency: 1861 United made ad campaign for Freddy sportwear.

Freddy sporting wear company features hats, tee-shirts, accessories, and much more.

Freddy Sportswear has launched a line consisting of a wide range of items from boots to tops, shorts and other sportswear.

The ad campaign deserves special credit. The idea behind it is people and puppets. The advertisement features people with strings tying their feet, legs and hands to puppets. It’s not immediately clear who actually plays the leading role – a human being or a puppet.

Puppets are featured boxing on the ring, doing gymnastics and yoga, jogging. Puppeteers perform with the puppets … or maybe it’s puppets showing puppeteers what to do?

Advertising Agency: 1861 United, Milan, Italy
Creative Directors: Giorgio Cignoni, Federico Ghiso, Roberto Battaglia, Pino Rozzi
Art Director: Giorgio Cignoni
Photographer: Riccardo Bagnoli
Set Designers: Dafydd Griffith, Ben Moolhuysen
Published: September 2008

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Brand Cole Haan, a wholly-owned filial of NIKE Inc, told Maria Sharapova, 21, as a lead collaborator and the face of Cole Haan Sporting, a new collection for Spring 2009, rooted in sport and remixed with fashion.

Cole Haan has tapped tennis female phenom, Maria Sharapova, to design and promote Cole Haan Sporting, the brand’s new line “fashion-and-sports line“.

Maria Sharapova embodies the blend of fashion and sport that makes Cole Haan Sporting unique,” said Cole Haan Chief Executive Officer James Seuss. “We created this collection as the foundation to a dynamic lifestyle weaving Cole Haan’s history of craftsmanship with Nike’s tradition of high-performance innovation.”

The Spring 2009 worldwide present of Cole Haan Sporting consists of women’s and men’s accessories and footwear and this life style fashion line will bring out day to evening silhouettes.

The line presents new technologies like Flywire, which is built on the successful Nike Air franchise by recasting them into fashion-forward designs.

Cole Haan Sporting for Spring 2009 will unite sport style with a accumulation inspired by court, nautical, track, and golf.

The women’s shoes collection includes sleek sandals, heighten wedges, chic flats.

Signature men’s styles include the brand’s edgy lace-ups and boat shoes in bold color gammas paired with classic neutrals.

Maria Sharapova says,

I have a passion for fashion and if I weren’t playing tennis, I’d probably be in school for it or for interior design”

I’m not coming into the company to make the Maria pump. I’m there to add that really young touch and flavor to it.”

She goes on to add,

Cole Haan Sporting proves that fashion and technology can work together to change the way women think about and wear sport-inspired product. I look forward to working with Cole Haan to bring new innovations to this leading fashion brand with such a rich history.”

The first Spring ‘09 collection, which hits stores this coming February, has 40 casual looks for ladies and 30 for fellas, ranging from $115 to $550.

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Hot Katie Price launched her first line of rider clothing. Jordan mother-of-three looked great as she presented the range for horsewomen while flourish a twig and posing next to a horse.

The vivid fuchsia cover and a lot of accessories are just a small piece of the new KP Equestrian collection that the acute horsewoman and entrepreneur has designed for fellow horse-lovers.

Said Jordan of the range:

There’s something here for everyone – all ages and sizes, the horsey and the non-horsey.

It’s fashionable and stylish but at the same time functional and wearable. And the horsewear is just fab. Your horse is going to look so cool!

Pink fan constant girls can pick up a magenta velour sweatsuit, top(£44.99), nice pink striped rugby shirt(£29.99), bottoms(£24.99),  a eccentric pink gilet(£49.99), and a colourful pink hooded top with diamanté trim( £39.99).

There is a plenty of pretty things for horses too. The collar and lead-rope (£12.99), cooling cover (£49.99), and leg bandages(£14.99) come in both lipstick pink and a more delicate blue, for the manlier mount.

Katie Price, 30, is a penetrating rider who keeps six horses in stables on her grounds, plays polo matches for charity and has recently taken up showjumping - coming the sixth out of 27 in a recent competition.

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As the sun goes down, bunches of Puma sneakers blossom on local trees heralding the evenings fashion event at the Cargo Lounge.

Australia’s biggest designer names and leading fashion retailers are set to present a style-packed festival of fashion for the people when the inaugural Rosemount Sydney Fashion Festival (RSFF) kicks off from 13 - 17 August 2008.

Featuring 5 days of free and ticketed public events, the festival will profile the contemporary spring summer collections 2009 of local and international fashion brands as this new season’s looks arrive into stores throughout the city.

Dance, Music, and fashion fused at Puma’s summer collection 2009 launch.

Guests were treated not only to a fashion parade but also a performance by international hip-hop artist Lyrics Born and a catwalk routine choreographed by Nacho Pop. Lyrics Born performs until 9:30pm alongside a danced/catwalked parade of Puma gear by So You Think You Can Dance’s Nacho Pop.

Taken to another level, Lyrics Born opened the parade with his hit song ‘Calling Out’ which got the crowd jumping which cue the parade which injected more energy into the venue.

Puma’s summer collected feature funky street and athletic wear in bold, primary colours.

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Brand 55DSL presented a Fall/Winter 2008 collection that is inspired by hi-fi stereo equipment with references to the late 80’s in the form of funky audiocassette graphics. Quirky audio cassette graphics, as well as old LP covers, are corrupted with our usual irreverence.

New collection label is “Low Noise High Quality”. The main theme also sticks with dynamic and abstract geometric obsession.

In addition to the brands seasonal palette of grey, militant green, white. “Low Noise High Quality” features three prominent colors: hot-red, turquoise, and purple.

The fashion line of lightweight sports jackets and tough aviation-styles is numerous and contains quirkly 55DSL effects that allow the garments to stand out.

For Fall/Winter 2008-09 55DSL collab’s with artists from around the globe: Brosmind (Spain), Andy Rementer (USA), Luke Insect (UK), Arthur King (France), and Komatsu 1000 (UK).

Produced in Amsterdam by the 55DSL Benelux team, this video shows the “Low Noise High Quality” concept at its best!

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