December 2nd, 2009
Posted by Veronica Valter
Nowadays when people tend to value comfort more than beauty for everyday wear, sporty style has become extremely popular. It is great for walks out, vacation and even work if no severe dress-code is required.
People have always liked sport. Sporty style appeared when a person decided to develop his strength and physical abilities. Now this style is fashionable all year round and attracts more and more new fans.
Sporty style is always simple and provides lots of comfort. It includes both warm and light clothing: warm ergonomic jackets, windbreakers, pants, breeches, shorts, overalls, vests, even skirts.
Such clothing is characteristic for being loose, elastic, water-resistant, etc. Sporty garments keep warmth better than other dressing because they are made to be worn outdoors in any season and weather. Sporty clothes no longer look baggy; they are often elegant and sexy.
Jean style is a variety of sporty style. Originally denim was used to make work clothes. But now classic, club, glamourous and sporty clothing is made of this fabric. Denim is good for many designs and climates. This material is ideal for those who prefer spending time in the fresh air, likes running and playing active games.
One more variety for sporty style is a safari style, which became popular in the middle of the 20th century. This style was brought to Europe from Africa when white colonists were forced to live in a very hot climate. Safari style offers us clothes for outdoor sports in a hot season: loose pants and shorts, blouses and t-shirts. This style is notable for natural colors (for example, sand and green) and comfortable accessories (belts, patchpockets).
Read more…
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August 27th, 2009
Posted by Erin Sun
Cassie is one of music’s cruelty fashionistas. And she likes sportswear label DimePiece. Now DimePiece wants her to make a collection and she says yes.
Her new collection will contain black and white T-Shirts and Tank Tops.
Read more …
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July 23rd, 2009
Posted by Erin Sun
Doodah’s limited-edition Supermodel Skateboard Project presents super hot skates with naked models!
The outcome is a series of four skateboard decks
Lara Stone, Toni Garrn, Isabeli Fontana, and Edita Vilkeviciute pose for sexy pics which cover the boardsю The models are wearing mostly just astonishing heels.
These shoots were made by Claudia Knoepfel and Stefan Indlekofer.
Erin Wasson in Balmain board will be ready in mid-August and teh number of pieces will be limited to 150 only.
Fans of Isabeli can buy a board with her splendid body now, it has been on sale.
So, Toni, Lara, and Edita boards are left.
The boards go for 99 Swiss Francs, which is about $92
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July 1st, 2009
Posted by Erin Sun
June 27th, 2009
Posted by Veronica Valter
Reebok company decided to expand the range of clothes they produce and included maternity apparels into the list. You might be surprised to know the label focusing mainly on sport style developed a design for expectant women. But don’t be, as this option is not accidental.
The results of a company research revealed that more than 40 percent of the viewers of NFL games are women and, making women’s NFL apparel is Reebok’s fastest growing business.
Reebok’s NFL women’s product manager explains:
We realized how women were buying the product, but then we were ignoring them for nine months while they were pregnant.”
The new collection consists of “a line of cotton maternity T-shirts with team logos and kitschy sayings like “#1 Draft Pick” and “Kicker” printed across the belly.
There is also a line of gift packs available, which includes a T-shirt and matching bib and onesie.
Know more…
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June 26th, 2009
Posted by Erin Sun
The singer-actress-designer Jennifer Lopez’s Sweetface outfit line has been closed.
She is shutting down her Sweetface line, which sells sportswear. The brand sold in the U.S. for 6 years and the last line was for Spring 2009.
The spring 2009 closing line is in stores now.
In light of some new company strategies, we have decided to put the Sweetface line on hiatus while we prepare to reintroduce the brand in the near future with new messaging points and an entirely new fashion point of view,”
the company said Tuesday.
Read more …
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May 18th, 2009
Posted by Erin Sun
Model Agyness Deyn has become the new face of summer sport range by Uniqlo.
She will appear in the ad campain from June 1st, after being approached to pose in the campaign by the Tokyo-based fashion chain.
Head of press and marketing for the collection, Amy Howarth told:
Agyness reflects a fresh, youthful and vibrant side of life, which was perfect for the campaign.”
Agyness was spotted on set back in April with Halle Berry’s model boyfriend, Gabriel Aubry, who is the face of the collection too. The shoot was in some bright pop-art clothing for the ads, on the streets of New York.
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April 29th, 2009
Posted by Erin Sun
Zara Phillips, 28, is the second child and only daughter of Princess Anne is a face of outdoor clothing and sportswear brand Musto for their latest Spring 2009 ad campaign.
Zara said,
I wear Musto clothes all the time and have done for years, so to agree a formal partnership is fantastic. They make the best performance clothing for riding and sailing, and for out and about in general. It can be the wettest, coldest day out riding and I know I’ll be kept totally warm and dry.”
She took part in the photoshoot in Devon to model the new line. The pics are all about sport and sand. The main idea is she riding her horse along sand dunes, captured on film by famous photographer Jason Bell.
We are delighted to be working with Zara,” Andy Towne, ceo of Musto, revealed. “As a leading international sporting figure she is the perfect fit for Musto and everything the brand stands for – performance, technical excellence, style and durability.” Towne also revealed that plans are underway for Zara to design her own line within the equestrian range.
Princess Anne’s daughter is known for her not-so-conservative fashion choices.
The reigning eventing world champion, and granddaughter of the Queen, is already a brand ambassador for Royal Bank of Scotland and for Range Rover.
Earlier she helped with Sport Relief 2008 and posed for her first official royal portrait by artist Jack Vettriano.
Check the video from the Musto photoshoot here >>
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April 20th, 2009
Posted by Erin Sun
The Who’s The Boss actress Alyssa Milano celebrated “Tax Day” by presenting her new line of NBA apparel for women named “Touch” on April 15.
She posed for photographers around the NBA Store on Fifth Avenue in New York City, sporting a Lakers zip-up hoodie and holding up a Knicks shirt.
She said:
In the craziness of growing up in this industry and being a child star, I always felt safe at home… The beauty about going to see a baseball game is you have 40,000 people concentrated on one result. So it’s easy to leave everything behind and focus on what’s happening – which is your team. I think that for me, if I had the choice of going to a club and (start) underage drinking, I chose the sporting event everytime.”
The line “Touch,” by Alyssa Milano was made in April 2007.
The actress is a long time Los Angeles Dodger fan.
Her creative fresh ideas are for all the die hard sports fans.
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March 24th, 2009
Posted by Erin Sun
British reality TV star and model Katie Price aka Jordan, 30, has presented another range to her growing equestrian range. She launched her Spring/Summer 2009 children’s rider collection, KP Pony in London.
At the presentation of collection she was dressing in a dark blue hoody and shorts, which were from her collection.
The new line also consists of various horse items.
Read more …
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