our style guides and advices

February 26th, 2010
Posted by Veronica Valter

Leona Lewis is a strict vegetarian who refuses to eat or wear any animal products. And this makes it really hard to find clothing for her because all she wants should be ethical.

leona lewis

Moreover, Leona loves fashion and this makes it even more difficult. She often chooses her outfits in Stella McCartney’s ranges but her dream is to create her own line that will include clothing that she would love to wear.

She said:

I’m trying to make that happen as soon as I can. It’s a challenge – mostly with shoes – as I don’t wear any leather and am very ethical about what I wear. I love wearing Stella McCartney, but one day I hope to have to my own line of ethical clothes and accessories.”

Now Leona works on her looks. She likes getting “creative” and her team helps her a lot.

She told vogue.com:

I really enjoy fashion and I love being creative. I work with a couple of stylists but I love fashion so am always looking online and in magazines for inspiration. I have so much fun working with my hair, make-up and styling team – we are always laughing. I do get a bit nervous though as I start having to get in the car, but once I’m on the carpet I really enjoy myself.”

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February 16th, 2010
Posted by Amelia Sable

Im so excited to introduce you the 12 leading trends for the upcoming season!

This is the season to mix femininity, comfort and elegance. Follow our style pointers and you’ll look and feel as a fashion icon!

trends spring summer 2010

Here is our hot dozen:

Lingerie on the outside

Sexy bustier and bra tops are not to be worn underneath our clothes any more. They are our clothes!

Trends spring summer 2010 lingerie

The trend was spotted at Stella McCartney, Fendi, Dior, Dolce & Gabbana, , Isaac Mizrahi shows.

Trends spring summer 2010 lingerie 2

More SPRING/SUMMER TRENDS 2010…

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January 20th, 2010
Posted by Veronica Valter

is very particular about what to wear on the red carpet. At Golden Globes 2010 event she wore a perfect-looking Stella McCartney gown and she had spent lots of time choosing it. She admits she must have tried about a hundred dresses before she made her choice.

Anna Paquin Golden Globes Awards 2010

She said:

I tried on about a 100. I’m probably exaggerating.”

And it’s not only dress option that was so time-consuming. The 27-year-old actress also had had a battle selecting her accessories, before she decided on vintage Stephen Russell jewellery and a handbag designed by British designer .

I wonder whether all stars are so insecure with what to wear to glamorous events.

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December 24th, 2009
Posted by Veronica Valter

Celebrities sometimes surprise me a lot. One of the most recent is Heidi Range who has confessed she loves bargaining when buying clothes.

heidi range

The person whose records with the Sugababes are sold in millions of copies haggles over the price! What is it? Greediness? Passion? Economy?

The blonde admits she just can’t resist a bargain and always makes attempts to negotiate over the cost of her designer outfits.

She said:

If I see something I really love, I try to sweet-talk the sales staff to put it away for me, so I can get it at a discount price. I’m really into handbags. I’ve got six now and I’m still counting. They’re totally classic. My Stella McCartney blanket coat is a favourite. My boyfriend bought it for me several years ago. It was expensive, even at the sale price, but it was last forever. I wear it every winter.”

The beauty also mentioned her weakness for . She told she could spend a whole day shopping for chic pairs of heels.

Read more…

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December 10th, 2009
Posted by Veronica Valter

Yesterday night (December 9) the British Fashion Awards 2009 were held at the royal Courts of Justice. The ceremony that marked the finale to the British Fashion Council’s 25th anniversary celebrations was sponsored by Swarovski.

The event was wholly dedicated to fashion and those people who have contributed to its development within the last 25 years. Over 500 people arrived including industry leaders, celebrities, designers, retailers, models and journalists.

victoria beckham kate moss british fashion awards

Lots of celebrity women appeared on the red carpet wearing sumptuous outfits. Singer-turned designer Victoria Beckham wore one of her own creations – a floor-sweeping silk crepe Eighties-style gown with crystal embroidery on the shoulderpads. She looked gorgeous as always.

The Bristish supermodel Kate Moss opted for a similar-to-Posh’s dress – a sheer black Flamenco-style tiered dress with a super-long train. To cover her dignity a bit Kate donned a black blazer. Beautiful!

olga kurylenko myleene klass british fashion awards

Bond-girl Olga Kurylenko looked stunning in a short black dress and a bolero, which she paired with black suede pumps and a clutch.

Designer looked absolutely fabulous in a black frock with sheer sleves and a pair of perfect red .

eva herzigova daisy lowe british fashion awardsThe other two girls in black were Eva Herzigova and Daisy Lowe who both rocked wonderful long gowns with cutaways and long splits.

amber le bon claudia schiffer british fashion awards

Rising star in modelling business sported a black mini and a blazer together with a pair of grey pumps and a white bag.

See more stylish women on the red carpet…

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December 2nd, 2009
Posted by Veronica Valter

Stella McCartney has teamed up with Morrissey to work on a leather-free line of footwear. Both the designer and the singer are long-time vegetarians and want their upcoming range to represent their views.

Stella McCartney

Though the project is in the early stages yet there are so many talks about it in the news. Stella hopes it will be launched next year.

The fashion designer said:

I’m working with Morrissey on a line of leather-free which I’m really excited about. We are still in the early stages, but the could be launched next year.”

This isn’t the only venture Stella is to go for. It was recently revealed that she was in talks with Leona Lewis to make an animal friendly fashion range.

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November 26th, 2009
Posted by Veronica Valter

As well as Ralph Lauren and Stella McCartney Michael Kors claims his pieces are timeless and one can wear them forever. This is also the reason why designer could have survived the recession.

michael kors
The renowned fashion designer believes sales of his clothing line have not dropped during the ecoomic downturn because he has always worked hard to create designs that don’t become out-of-date.

He said:

What has happened with the economy has re-enforced the things that I always thought. The idea that something should be unexpected but at the same time timeless, the fact that I think that most clothes should be seasonless. Things have to be versatile.”

Michael is one of those designers whose popularity rises day by day. Maybe it is due to the fact he makes things that are sometimes eccentric but always good-looking and fashionably universal.

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November 24th, 2009
Posted by Veronica Valter

Leona Lewis is one of those few celebrities who doesn’t have her own fashion line. And no wonder she decided to join the others and create something really stylish.

Besides, the line Leona is currently working will be animal-friendly because the singer has been an animal lover all her life and cannot even think of wearing suede, leather or fur.

leona lewis

The collection will be launched through fellow animal lover Stella McCartney.

Leona said:

I’m on a mission. I’d love to promote a line of non-leather bags and shoes that are affordable. I think more needs to be available and not so expensive. There’s so much I want to do. I’ve always wanted to have my own fashion line, and that’s something I want to focus on next year.”

Leona has been a vegetarian for years and is a public supporter of PETA. This is what brings Leona even closer to Stella.

The source added:

Leona and Stella get on like a house on fire. They met at the recent Children In Need charity show at London’s Royal Albert Hall. They are both vegetarians, don’t wear leather and are huge animal lovers. The line would be very animal friendly.”

To tell you the truth I expect a lot from this girl. She is knows fashion and feels style. So, the collection will be impressive, no doubt.

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November 11th, 2009
Posted by Erin Sun

Every year Glamour magazine honors women who make our world better: in entertainment, business, sports, fashion, science and politics.

rihanna glamour woman

This time the glam event was held at NYC’s Carnegie Hall on Monday November 9. L’Oreal Paris was the main sponsor of the awards.

Catherine Zeta-Jones and were presenters, so were Katie Couric and former President Bill Clinton, three Beatles wives, Tyra Banks, model Iman and others.

Glamour Magazine Honors The 2009 Women of the Year - Catherine Zeta Jones

The annual always honor a group of eclectic women, and this year was no exception.

Let’s see who are the winners of the Women of The Year Awards 2009:

1) Model Iman presented with the award.

Iman and  Rihanna

The 21-year-old Barbados singer received the prestigious honor for her unique style, songs, positive role model and her work with Believe Foundation.

rihanna 2009 Glamour Women of The Year Awards

was dressed in hot white gown by Stephane Rolland and completed her look with Cartier and H. Stern jewelry.

2) Tyra Banks presented tennis champion Serena Williams, who has her own Serena Williams Foundation.

Serena Williams  and TV personality-model Tyra Banks

Tyra said:

You can do whatever you want to do. The most important belief is self-belief.”

read more about Glamour Women of the year Awards 2009 …

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November 5th, 2009
Posted by Erin Sun

Glamour magazine named the most glamourous women of the year.

rihanna glamour december 2009 cover

On the top of this list is singer Rihanna, with Glamour honoring her for her style, her songs, her work with the Believe Foundation and for being a positive role model.

Looking very hot, Rihanna was shot in New York City by Matthias Vriens-McGrath in Balmain, Gucci and Jason Wu.

She poses in a sparkling minidress.

rihanna glamour december 2009 cover

The 21-year-old “Woman of the Year” talks about her life after the Chris Brown incident, her message to young women and her new album.

Check out all Glamour Dec 2009 covers here …

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