our style guides and advices

February 12th, 2010
Posted by Veronica Valter

is a genius in his own way. I can’t say I love his creations but the fact the world loves those is undeniable. And this means his talent is appreciated. What I personally like is the way he promotes his works, those fantastic and outrageous campaigns that are discussed and criticized again and again.

tom ford eyewear spring summer 2010 1
The eyewear for Spring-Summer 2010 looks pretty and unusual, just like everything from this designer.

The looks interesting but the fact the models are more or less dressed-up is surprising.

tom ford eyewear spring summer 2010 2
Nicholas Hoult is all about tuxedos, bowties and white shirts. But is nothing about that. All she’s wearing is makeup and . Her body is perfectly smooth and underwear lines are the only things that attract attention!

Read more…

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February 8th, 2010
Posted by Veronica Valter

, whose women’s clothing lines are a huge success, says she isn’t going to create garments for men.

victoria beckham

She told LOVE magazine:

I think is doing an incredible job…but it’s not like I can’t wait to do a men’s line. I love women. I’m a real girl’s girl.”

When working on outfits for ladies Posh pays attention to lots of things. First of all she wants those to be investment pieces and serve for long. So the quality is of utmost importance.

She said:

I just really love what I do and I’m passionate about it. It’s what I’ve also wanted to do and for me the quality is very important.”

Secondly, designs have to be really good so that the star-designer could wear them herself.

She said:

The sales have been phenomenal. It’s been a challenge – obviously people had preconceptions in the beginning – but I’ve worked really really hard. The final test for me is, would I wear it myself?”

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January 31st, 2010
Posted by Veronica Valter

It’s always difficult to work up a reputation if you’ve come to a company after someone very proffessional. This is the problem is experiencing now. She does need to do something really important to step out of her predecessor ’s shadow.

frida janini

One of the ventures Frida is planning now is to launch a couture line for those rich and eccentric.

A source said:

If the brand extension does happen, couture isn’t expected to show on the runway, but instead will be presented on an appointment-only basis.”

Frida, who had initially been employed to design accessories, was chosen as the Creative Director of the women’s ready-to-wear range when left the company.

Frida has always done her best with her work at . She has opened a pop-up trainer store, designing a limited edition charity T-shirt and also has told about her desire to launch a cosmetics line.

We hope that she will achieve her goals!

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October 23rd, 2009
Posted by Veronica Valter

says he wants to create a collection for women but cannot do it without the proper financing.

tom ford

He said:

Financing is extremely expensive right now, so if we find financing in the right situation we’ll be able to start a women’s collection soon. If we don’t, we may have to wait a while.”

The former and YSL designer says when he has enough money he will start working. But the project can take lots of time:

You know it will take me 18 months when I start, because I have to hire the team, find the factories, put everything together and then get the stores ready so there’s a place for these clothes.”

The 48-year-old designer’s menswear collection is very popular. And the influence of recession subsides now:

Things are getting better every day in most places. So I’m optimistic and this is something that I plan on doing for the next 30 years of my life, so if I have to wait another six months or a year (to launch women’s) it’s ok.”

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August 14th, 2009
Posted by Veronica Valter

– who is famous for struggling for animal rights – makes non-leather and considers it “thrilling”. Using other than leather materials is hard and expensive but the designer is determined to keep on creating fabulous no matter what the costs are.


She said:

It is 70 per cent more expensive for us to make non-leather . Thank God we have a profitable business and can afford to do it. But ultimately, I’m a fashion designer and I see it as my job to create a desirable pair of boots, whether they are made from recycled cotton or a cardboard box. I find the technical challenge thrilling.”

Stella feels really shocked and disappointed about all that teasing she has endured because of her devotion to animal rights, but she remains steadfast in her dedication.

This is what she said:

There are not many areas of minority left that it’s OK to take the p**s out of any more, but you are clearly allowed to go for it with vegetarians.

I went for a job with at once and I just had to laugh while he was trying to persuade me to work for him. He was showing me around the studio, and it was bathed in chinchilla and lots of exotic furs, and I could just tell how much he loved them.”

Although I’m not so straightforward in my attitude to furs and leather I like how Stella stands her grounds.

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June 17th, 2009
Posted by Veronica Valter

was the creative director of Gucci for 10 years in succession and once had a chance to pose with a naked Keira Knightley and Scarlett Johansson for a magazine cover. Now the fashion designer has his own range of eyewear, fragrances and a luxury menswear line.

Mr Ford is famous for using raunchy advertising campaigns to promote his products. When asked why he prefers this way of promoting his creations he says:

How else are you going to sell perfume to heterosexual men?”

I hate talking about sex. The thing is, people look much better naked. They are all the same colour and they can’t screw up. You see someone at the gym and they look great. Then they put their clothes on.

Tom explained why he had decided to design a high-class men’s range – because he wasn’t much impressed by the clothes other designers offered to him.

This is what he told Britain’s The Times newspaper:

“Do you know why I launched this menswear line?

Because I couldn’t find anything to wear.

“That whole obsession with youth, with new, new, new. It is giving us clothes that no one can wear. As for the business model that I followed at Gucci – the new this, the ‘It’ that. The lets get it on a celebrity and shoot her in front of a logo, it was getting old then. Now it is really old.”

To tell you the truth I don’t think there is absolutely nothing to wear now when there are so many items offered. It’s just Mr Ford wants to revive his career and gain even more popularity than ever.

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December 31st, 2008
Posted by Veronica Valter

There is only one day left until the New Year and it’s high time we discussed the events that took place during the year leaving.

There were plenty of scandals that surprised and even shocked us to some extent. I mean those erotic ad campaigns which became very popular with people but were soon banned due to the fact they were too obscene.

Let’s discuss them once again and have a good laugh at it.

The first thing that comes to my mind is a rowdy ’s campaign. This designer does not generally use ordinary themes in his campaigns.

His ads often become the topical points. People discuss those erotic performances widely and even condemn the couturier for that.

Continue reading …

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October 30th, 2008
Posted by Erin Sun

Famous designer , who left the fashion world behind to try something new, something like cinematography, declared Wednesday his first deal to direct a film.

A Single Man, starring , and Matthew Goode, is set to begin shooting in Los Angeles in November.

Tom Ford

This film is an adaptation of Christopher Isherwood’s novel A Single Man.

left high-profile job place at Yves Saint Laurent and in 2004 with great fanfare, declaring purpose of bringing his knack for all things shining and defiant to the world of entertainment.

After leaving , Ford also signed on with CreativeArtists Agency with the aim to slide into the director’s chair.

That time he bragged on three projects in the works and formed his own production company, Fade to Black, the next year.

Over time though, Tom found himself drawn back into fashion: a cosmetics partnership with Estee Lauder, , a high-end menswear brand, and now menswear stores in twenty cities.

, who was recently ranked 12th in a list of the 49 men, who’re most powerful the way other men thought, behaved and shopped, adapted the scenario for his own financed project with David Scearce.

But he didn’t give up on films. Ford lives part-time in Los Angeles and increasingly has become a red-carpet player with the likes of Daniel Craig and Tom Hanks wearing his tuxedos to major events.

One of Ford’s well-advertised customer is Daniel Craig, who wears ’s outfits in the new James Bond movie Quantum of Solace.

Good luck Tom! We hope you will make a nice movie!

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September 29th, 2008
Posted by Erin Sun

The rainy weather did small to stifle the spirits of David and or the side-splitting fans who turned up at Macy’s Herald Square for the presentation of their new fragrance, Beckham Signature.

Victoria Beckham and David Beckham perfume

Victoria was wearing a grey shift dress and black skin-tight-thigh-high 2,000 pounds PVC boots.

These rubber stockings/boots have platforms, but are absolutely heel-less, giving the vision that Vicky is balancing all her weight on her tippy toes.

That’s just crazy.

Victoria Beckham boots

Victoria said to the crowds inside:

The turn-out has been absolutely phenomenal so thank you so much for queuing up for so long in the rain. It’s great for us to be here. We’re very, very excited. I look forward to meeting you all, so thank you.”

Victoria And David Beckham launch perfume

Her footballer husband , in a striped suit, added:

I’d also like to thank everyone who turned up and hope it will be a great day as well. Thank you.”

Victoria And David Beckham launch perfume

The Beckham couple signed autographs and bubbles of their new aroma, Beckham Signature For Him and Beckham Signature For Her.

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July 25th, 2008
Posted by Erin Sun

The new delicate aroma for women White Patchouli by will be present in September 2008. is opening his flagship stores chain and each of them will have a perfume dedicated to that particular town.

Erykah Badu for Tom Ford

White Patchouli, which is a modern twist on the classic bohemian ingredient. It is mixed as a game of bergamot, jasmine, white flowers, patchouli, peony, rose, coriander and ambrette seed. The White Patchouli is available in a white glass bottle in three sizes: 30, 50 and 100ml edt, and as body lotion. The perfume prepared for September is named Arabian Wood and it will be presented together with Ford’s store in Kuwait.

For this project, I wanted to reinvent patchouli,(…) I loved the idea of mixing patchouli with white florals. We used patchouli orpur, which takes out some of the darker, smoky notes of patchouli. We mixed that with peony, bergamot, and jasmine. Additional notes include rose, coriander, and ambrette seed.”

for this aroma was done in black and white by Mert Alas and Marcus Piggott. The face for ’s new perfume is popular singer .

is the Grammy Award-winning singer. She known for her neo-soul musical stylings and unique fashion sense, credits the cooperation to a “mutual respect and admiration” between herself and the group designer. said,

I trusted him to pair my image with a fragrance that was exquisite, and he did that and more. I look forward to working with him again.”

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