It has been revealed today that American fashion label Tommy Hilfiger is to be purchased by the owner of Calvin Klein for 2.2 billion euros.

Phillips-Van Heusen, who has owned Calvin Klein since 2003, has decided to buy the clothing company that belongs to British buyout group Apax Partners. This is going to be the second change of ownership for Tommy Hilfiger in four recent years.

In 2006 the company was purchased by its current owners for 1.6 billion US dollars. It was a troubled period for the brand. Apax fought off competition from few firms including Phillips-Van Heusen to secure the deal.

Now as company goes on sale again Apax says the business is ‘back to its old strengths’ after an overhaul during the past four years.

Apax partner Christian Stahl, who will join the Phillips-Van Heusen board after the sale, said:

In 2006, the business was suffering in the US and had lost its clear positioning – we saw the strength of the international business and together with the management team developed a clear strategy for repositioning and restructuring the US business. We invested heavily for growth and were able to crystallise the inherent value in this iconic brand.”

The number of Tommy Hilfiger stores has nearly doubled to 1,002 from 574 in 2006, and workforce has increased by 1,000.

Seems like Phillips-Van Heusen makes a good investment. We hope the brand will develop into a fashion empire!

Information was taken from dailymail.co.uk

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Tommy Hilfiger advises women to own just one pair of jeans.

Taking into consideration the current ecomonic situation few people can afford buying several pairs of denim. And there is no need to do that.

The American fashion designer thinks a person must own one but well-fitting pair of high-quality jeans and wear those for various occasions using different acessories.

He said:

Women only need one pair of jeans – but they must fit. There are pairs of jeans that are worth spending a lot of money on. Depends on the material. You wear jeans more often than an evening dress or a leather jacket.”

Tommy also says people should never follow fashion blindly. What is better is to dress to flatter your shape and personality.

He told German newspaper Bild am Sonntag:

The coolest look is the one when you yourself feel very comfortable. There are no longer dictates of fashion. Wear what suits you. It’s hip.”

Besides, the designer thinks many women often overdo with their looks:

Less is more! Not so exaggerated hair, not too much jewellery, not so much make-up, you mustn’t show too much skin which is completely unsexy.”

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Milla Jovovich is planning to create a charity bag for next season’s Tommy Hilfiger Breast Health International campaign. The bag will have a vintage feel and be available starting next April.

This year the initiative was supported by supermodel Helena Christensen, who designed an oversized Momosa yellow leather tote bag. Besides, famous windsurfer Robby Nash is to work with Tommy Hilfiger as a face for ad campaign for a line of men’s tailored pieces.

Milla already has some experience in designing. The model-and-actress has previously had her own fashion label – Jovovich-Hawk – in collaboration with catwalk beauty Carmen Hawk. The line was unveiled in 2003.

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Despite the fact plus size people are often desperate to find beautiful clothes their interests are again infringed!

Fashion options for bigger persons are getting fewer by the day due to economic recession. Well-known brands including Ellen Tracy and Ann Taylor have eliminated or downsized production. Besides, department stores like Bloomingdale’s have decreased space for the collections or even dropped them.

It’s almost as if certain retailers have said, “I’ll worry about losing these customers later on,” says Andrew Jassin, managing director of retail consultancy Jassin-O’Rourke Group.

Taking into consideration the fact an average American woman weighs 164 pounds and is a size 14, there are so many customers abandoned by retailers. I think this will provoke great discontent in public soon.

However, somehow we can understand the producers. Plus-size lines are expensive to make—as much as 10% more than standard ranges – because they require additional materials and special fit models and patterns.

Besides, like many other consumers, the plus-size customers don’t buy much now. And sales of big sizes (generally 16 and over) fell 8% for the 12 months from the year-earlier period, when the drop was about 4% (the information was provided by trend tracker NPD Group Inc.).

Know more…

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Tommy Hilfiger turned out the limited edition of the tote oversized Mimosa yellow in soft leather bags for the benefit of Breast Health International and named the supermodel and photographer Helena Christensen as the ambassador of the act.

Breast cancer affects women of all ages worldwide and I commend Breast Health International and Tommy Hilfiger for stepping up to the mark to find a cure for this disease. I am honoured to be chosen as an ambassador of such a worthy cause and initiative.” – Helena Christensen shares.

50% of the estimated proceeds will go to Fund for Living, an ongoing universal campaign set up by Breast Health International to support breast cancer suffering people.

I am proud to continue our partnership with the Breast Health International through a special initiative that in it’s third year running,” says Hilfiger. “This limited edition bag symbolises our commitment to the foundation and, wit Helena Christensen, we hope to raise awareness and reduce the effects of breast cancer.”

The limited edition hanbag will be on sale at flagship Tommy Hilfiger stores only, from March 2009, at $410.

It’s a very noteworthy act, isn’t it?

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Winter is a nice, beautiful season but there are certain things that irritate us about it.

It is of course the temperature and lack of colours. Everything looks so monotonous… grey, faded and drab. White snow looks perfect but sooner or later you get bored of it.

That is why it is so important to choose color palette for your winter clothes.

It should cheer you up, comfort and give positive emotions. Fashion for winter 2009 is rather contradictory in this respect. Black and grey are the hottest trend colours, though one can hardly describe them as optimistic or invigorating.

Here are ten colours that will be popular this winter:

Black

No wonder it is again in fashion. Designers love it and we do either. It seems to be comfortable, practical, noble, and what is even more important – black creates a leaner image of us.

Besides, it goes well with all closing items we have in the wardrobe. Black garments do not usually become old-fashioned; in case they do you can wear them as vintage ones.

Zac Pozen, Sandler, Chanel, Rad Hourani

The peculiarity of fashion for black in this season is that every item of our outfit should be black – headwear, a scarf, a blouse, a skirt or trousers, a coat or a jacket, tights (black opaque tights are a hot winter trend) and of course footwear (shoes or boots).

Accessorize your look with black gloves and a bag of the same colour.

Black and white

This season the combination of black and white takes on special significance. These tints are vastly included into office and business style outfits and evening wear as well.

Temperley, Julien MacDonald, Naeem Khan, Jens Laugesen

It looks elegant and is rather practical because you can wear the garments of this colour mix for various occasions accessorizing your looks with various bags and jewellery.

Continue reading Trendy Colours for Winter ‘09

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Elle magazine took Top 5 trends New Your Fall 2008

Total Slouch

The low-slung look reappears for fall: Consider slouchy trousers license to eat dessert. Proenza Schouler, Fall 08

Dark Angel

Tim Burton left his stamp on New York as goth girls worked their dark magic on the runways. Derek Lam, Fall 08

Fall Florals

Derek Lam, Michael Kors, and Anna Sui proved that spring isn’t the only season for beautiful blooms.

Jewel Box

The richest thing to hit the runways was color: Proenza Schouler, Donna Karan, and Tommy Hilfiger made jewel tones reign. Badgley Mischka, Fall 08

Flower Child

The neo-bohemian trend gains steam from last season, with take two showing decidedly more sophistication.

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