The flying company decided Cynthia would be the best to change the looks of United’s diverse staff: pilots, flight attendants, customer service representatives, ramp service and maintenance employees.

The whole uniform makeover is planned for 2011.

But now the designer is busy with preparations to visit the company’s employees all over the world to find out what they want in their new uniforms. This is going to take at least a month, Cynthia says.

The renowned designer is excited with the new activity:

Travel is a huge part of my life and authentic to our brand. It’s such an exciting opportunity to design for United, a company with a rich history, expansive global reach and, like myself, Chicago roots.”

Rowley has been asked to create new uniforms that will increase functionality in more breathable and durable fabrics.

New uniforms, with an improved look and feel, are a key investment in our company and our people, who are the face of United,” says John Tague, President, United Airlines.

It is one of the many investments we are making in our future… We have chosen Cynthia for her keen sense of style and for her commitment to involving our employees’ important input throughout the design process.”

Cynthia Rowley isn’t the first designer to have been asked to work on airlines’ uniforms. This work was once offered to Christian Lacroix (Air France), Julien McDonald (British Airways), Richard Tyler (Delta Airlines), Gianfranco Ferre (Korean Air), Pierre Cardin (Air India) and Peter Morrissey (Qantas) nad Pierre Balmain (Singapore Airlines).

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