Gyvenchy’s creative director Ricardo Tisci takes on a different task and designs a sportswear collection in collaboration with NikeLab. This time it goes beyond sneakers though as Nike and Tisci create bright athletic wear using Dri-FIT and Flyknit technologies.
From the first look the “NikeLab x RT: Training Redefined” collection promises to be very pattern-heavy and colorful. Coming this July the line is sure to make waves in both fashion and sport communities. Tisci for whom this was an uncharted territory said of collaboration:
It was interesting…a little bit of a difficult process because to make something that is very dynamic, to do sport and to do activity, and make it strongly recognizable — a fashion statement — is not easy. But we achieved something that’s amazing. There’s a lot of sensuality.
NikeLab Senior Design Director Jarrett Reynolds in turn said that the collaboration pushed both the brand and designer beyond their creative limits to create the line.
How do you like the recent of celebs and designers collaborating with athletic brands to design sportswear?